EYE CANDY IN SPAIN
Eye
Candy is proud
to offer its clients,
a spectacular outdoor
media package during
the most widely celebrated
period of the year.
This screen will penetrate
the very heart of BARCELONA
during the Christmas and
New Year Period.
Eye
Candy have created
a super package on this
SUPERCREEN at the most
POPULAR and BUSIEST LOCATION
IN BARCELONA – PORT
VELL!
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December
15, 2003 – January
1, 2004 |
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Port
Vell, Barcelona |
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The
screen is operating
18 HOURS PER DAY
8am – 2am |
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| PEDESTRIAN
TRAFFIC
FIGURES Independent
+ official |
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• PASEO
COLÓN:
53.000 vehicles/
day
• LAS
RAMBLAS: 21.000
vehicles/ day
1000000 of
people/ week
(“La
Vanguardia”)
• PLAZA
COLÓN:
33.000 vehicles/
day |
TOTAL
DAILY VEHICLE
TRAFFIC IMPRESSIONS
53,000 + 21,000
+ 33,000 = 107,000
PEDESTRIAN TRAFFIC:
21,000,000 per
year. (DAILY
IMPRESSIONS =
57,500) |
TOTAL
IMPRESSIONS
FOR 18 DAYS
Pedestrian traffic
= 57,500 X 18
= 1,035,000
Vehicular traffic
= 107,000 X 18
= 1,926,000 |
| TOTAL:
1,035,000 + 1,926,000
= 2,961,000 – Over
18 Days |
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This SUPERSCREEN is 30 SQUARE
METERS IN SIZE and also has
STATE OF THE ART, FULL COLOUR
AND MOTION.
This strategic location
becomes even more significant
during the BARCELONA NEW
YEAR CELBRATIONS where hundreds
of thousands
of Spaniards come out to
celebrate the New Year and
Christmas holidays.
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The
screen is filled with
exciting and exclusive
information and entertainment
to entertain the millions
of consumers who pass
the screen. EG: Last
hour news, Spanish
and world events, culture
and entertainment information,
health, traffic situation,
and select advertising
campaigns. |
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 30
Square Meters
FULL
COLOUR & MOTION
STATE
OF THE ART LED TECHNOLOGY
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OTHER POINTS
TO NOTE
870.000 cruise visitors
in the year 2000. 28% of
the passengers on the cruises
that have stopovers in Barcelona
disembark in this harbour
and spend at least a day
in the city.
These have a high degree
of spending power and therefore
deserve special interest.
eye
candy™ media
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Images
Video
