EYE CANDY AUSTRIAN SKI NETWORK – 2003 / 2004
EYE CANDY PRESENTS GIANT SCREEN MEDIA TO THE INTERNATIONAL SKI COMMUNITY IN AUSTRIA
Eye Candy is offering its European clients an outdoor media package that is second to none. The demographics of the skiing and snowboarding community is one of the most sort after consumer groups in Europe.
Consequently – Eye Candy have developed a screen promotional package that penetrates the very heart of the skiing and snowboarding community of the top 8 skiing and snowboarding locations in Austria.
Advertise through the Eye Candy Ski Network and reach the wealthiest consumer group whilst they are at their most receptive.
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| SCREEN LOCATIONS, SIZE, & SCREENING HOURS |
| Screen location |
Size |
Broadcast Hours |
| 1. ISCHGL – Silvrettabahn |
9.3 m² |
8am – 8pm |
| 2. SÖLDEN – Giggijochbahn |
9.3 m² |
8am – 6pm |
| 3. MAYRHOFEN IM ZILLERTAL |
9.3 m² |
8am – 8pm |
| 4. SCHEFFAU |
9.3 m² |
8am – 6pm |
| 5. KITZBÜHEL – Fleckalmbahn |
9.3 m² |
8am – 6pm |
| 6. KIRCHBERG – Hahnenkamm– Indoor |
5.0 m² |
8am – 6pm |
| 7. SCHLADMING |
9.3 m² |
8am – 6pm |
| 8. HAUS IM ENNSTAL |
9.3 m² |
8am – 6pm |
| The screens are operating as indicated above. |
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| SKIER / PEDESTRIAN TRAFFIC FIGURES (INDEPENDENT + OFFICIAL) |
| Screen location |
Contacts |
| 1. ISCHGL – Silvrettabahn |
2,000,000 |
| 2. SÖLDEN – Giggijochbahn |
2,600,000 |
| 3. MAYRHOFEN IM ZILLERTAL |
1,000,000 |
| 4. SCHEFFAU |
1,000,000 |
| 5. KITZBÜHEL – Fleckalmbahn |
800,000 |
| 6. KIRCHBERG – Hahnenkamm– Indoor |
500,000 |
| 7. SCHLADMING |
1,200,000 |
| 8. HAUS IM ENNSTAL |
800,000 |
| TOTAL = 10,000,000 – Over Whole Ski Season (Dates above) |
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SCREEN CONTENT
All the screens will be featuring exciting new footage of skiing and snowboarding activities tailored to captivate the skiing audience, and advertising campaigns. They will be showing EXCLUSIVE and EXCITING footage which will consist of NEVER SEEN BEFORE – SKI and SNOW BOARDING ACTION! – Furthermore – during KEY INTERNATIONAL SKI CHAMPIONSHIPS – the screen network will show coverage of these championships to the millions of ski fans exposed to the screen.
Description of individual locations
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Kitzbühel: Fleckalmbahn
The Kitzbüheler Alps belong to the most prominent and exclusive ski regions. Our location is situated in the middle of this top ski region, attracted by well funded, young people who are interested in sport, fashion, culture and wellness. The installation of the screen at the Fleckalmbahn valley station, guarantees plenty of high-class contacts. |
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Kitzbühel Kirchberg: Hahnenkamm Indoor
Hahnenkamm IndoorKitzbühel is a place, both exhilirating and enjoying in summer as well as winter. The friendly Tiroler hospitality, combined with a young and vibrant night life, offer you the perfect holiday. Just the right conditions for your advertisement. With your message on our board at the Hahnenkamm location, you will reach thousands of consumers daily. |
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Scheffau: Wilder-Kaiser
Scheffau, the small, quiet and sunny spot at the foot of the Kaiser Mountain, only 10 km away from the autobahn drive Kurstein-Süd, is always accessible even in extreme wintery conditions. At the mountain railway Scheffau, one will enter directly into the center of the skiing world ‘’Wilder-Kaiser Brixental’’ with 90 lifts and cable cars and 260 km prepared slopes. |
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Sölden: Giggijochbahn
Sölden is one of the most famous ski and snowboard centres of Europe, where every year the Ski World Cup Circus Open takes place. Sölden is the only ski region in Austria with its ‘BIG 3’, that has three 3ooo meter pinnacles that are accessible through the usage of the lifts. Sölden guarantees snow from November through to May due to the altitude of the ski region (1,350 - 3,250 meters), the two glacier skiing regions at the Rettanbach and the Tiefenbach Glacier as well as the automatic plowing of all down-hill slopes under 2,200 meters height. |
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Schladming: Planaibahn
The locality of the ‘’Vier-Berge-Skischaukel’’ recorded a rapid growth in the past years. During the peak days, approximately 15,000 skiers are active on the Planai and Hochwurzen slopes. This is your chance to take advantage of this initial situation for your advertisement purposes. Our board is a real eye catcher that none of the visitors can over look. |
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Mayrhofen im Zillertal: Penkenbahn
The Mayrhofen location guarantees twenty-four carat ski enjoyment on every level of difficulty. Numerous après-ski bars invite you out to wind-up the day comfortably. It is at the end of this day, when visitors revue their successful winter sports experience, that your advertising message comes to mind. The first impression is gained at the entrance to the Penkenbahn valley station. |
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Ischgl: Silvrettabahn
Ischgl is securely situated in Tirol’s west at a sea level of 1,377 m. The Silvretta Arena with its 42 lifts and cable car constructions and approximately 205 km of the best prepared slopes, is considered to be a mecca for skiers. The arena connects Ischgl with the Swiss customs debarment area Samnaun. The primary skiing area (90%) lies between 2,000 and 2,872m in height and safe skiing assured at the northerly slopes. |
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Haus im Ennstal: Hauser-Kaibling (Dachstein-Tauern)
The choice of ski slopes in the Dachstein-Tauern-Region is highly ranked in all ski region assessment tests. 167 km of the best prepared down-hill slopes provide plenty of sport variety. In the middle of this region there is the Hauser-Kaibling cable car. Our board placed at the valley station, offers the ideal setting for your advertisement. This is your entry into the schladminger ‘’Vier- Berge-Skischaukel’’. |
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