Total
pedestrian
traffic figures
(independent & official)
during the
key days of
the season
=
11,550,000
PACKAGE DETAILS 1
x 30 second spot – Broadcast
once every hour
for 93 days (18th
January – 18th
April 2008) = 18,414
spots for the entire
season
SCREEN CONTENT
All the screens will be featuring exciting new footage of skiing and snowboarding activities tailored to captivate the skiing audience, and select advertising campaigns.
They
will be showing EXCLUSIVE
and EXCITING footage which
will consist of NEVER
SEEN BEFORE– SKI and SNOW BOARDING ACTION! – Furthermore – during KEY INTERNATIONAL SKI CHAMPIONSHIPS – the
screen network will
show coverage of
these championships
to the millions of
ski fans exposed
to the screen.
DESCRIPTIONS
OF INDIVIDUAL
AUSTRIAN
LOCATIONS
Kitzbühel:
Fleckalmbahn
The Kitzbüheler
Alps belong to the
most prominent and
exclusive ski regions.
Our location is situated
in the middle of
this top ski region,
attracted by well
funded, young people
who are interested
in sport, fashion,
culture and wellness.
The installation
of the screen at
the Fleckalmbahn
valley station, guarantees
plenty of high-class
contacts.
Kitzbühel:
Hahnenkamm Indoor
Kitzbühel
is a place, both
exhilirating and
enjoyable in summer
as well as winter.
The friendly Tiroler
hospitality, combined
with a young and
vibrant night life,
offer you the perfect
holiday. Just the
right conditions
for your advertisement.
With your message
on our board at
the Hahnenkamm
location, you will
reach thousands
of consumers daily.
Ischgl:
Silvrettabahn
Ischgl is securely
situated in Tirol’s
west at a sea
level of 1,377
m. The Silvretta
Arena with its
42 lifts and
cable car constructions
and approximately
205 km of the
best prepared
slopes, is considered
to be a mecca
for skiers. The
arena connects
Ischgl with the
Swiss customs
debarment area
Samnaun. The
primary skiing
area (90%) lies
between 2,000
and 2,872 m in
height and because
of safe skiing
assured at the
northerly slopes,
there is ski
enjoyment from
the end of november
till the beginning
of May. Ischgl
is famous for
its young visitors
and numerous
events, that
guarantee fun
aside the slopes
Schladming:
Planaibahn
The locality of the ‘’Vier-Berge-Skischaukel’’ recorded
a rapid growth in
the past years. During
the peak days, approximately
15,000 skiers are
active on the Planai
and Hochwurzen slopes.
This is your chance
to take advantage
of this initial situation
for your advertisement
purposes. Our board
is a real eye catcher
that none of the
visitors can over
look.
Mayrhofen
im Zillertal:
Penkenbahn
The Mayrhofen location
guarantees twenty-four
carat ski enjoyment
on every level of
difficulty. Numerous
après-ski
bars invite you out
to wind-up the day
comfortably. It is
at the end of this
day, when visitors
revue their successful
winter sports experience,
that your advertising
message comes to
mind. The first impression
is gained at the
entrance to the Penkenbahn
valley station.
Haus
im Ennstal:
Hauser-Kaibling
(Dachstein-Tauern)
The choice of ski
slopes in the Dachstein-Tauern-Region
is highly ranked
in all ski region
assessment tests.
167 km of the best
prepared down-hill
slopes provide plenty
of sport variety.
In the middle of
this region there
is the Hauser-Kaibling
cable car. Our board
placed at the valley
station, offers the
ideal setting for
your advertisement.
This is your entry
into the schladminger ‘’Vier-
Berge-Skischaukel’’.
DESCRIPTIONS
OF INDIVIDUAL
SWISS LOCATIONS
Silvaplana Corvatsch /Engadine – St Moritz
St.
Moritz is one of
the most renowned
holiday resorts
of the world. Chic,
elegant and exclusive
with a pronouncedly
cosmopolitan ambiance
it is situated
at 5624 ft (1856
m) above sea level,
in the middle of
the lake dotted
landscape of the
Upper Engadine.
The "dry,
sparkling champagne
climate" has
become legendary
and the famous
sun of St. Moritz
shines on an average
of 322 days a year.
Up
in the magnificent
mountains of Engadine
is the beautiful
spot of Corvatsch
and our screen
is located in middle
station where the
numerous restaurants
and bars play host
to the thousands
of visitors. This
is a well known
spot for après
ski and attracts
well funded, young
people who are
interested in sports,
fashion and wellness.
With
its Romanish heritage,
its proximity to
Italy and mostly
German speaking
population St.
Moritz is characterized
by the influences
from three different
cultures. It originally
gained its significance
from its mineral
springs, which
had been known
for their curative
effects for some
3,000 years already.
Next to its picture
book location along
and above the lake,
St. Moritz offers
an attractive blend
of nature, culture,
sports, activity
and quiet. St.
Moritz is the cradle
of alpine winter
tourism (1864)
and sports (1884).
It set the stage
for two Olympic
Winter Games and
a great number
of ski and bob
championships.
The
sun of St. Moritz
is more intense
(southern exposure!),
the "champagne
climate" is
dryer and the snow
is much more likely
to hold than anywhere
else. These components,
along with the
lakes cape and
valley groove of
the Upper Engadine,
provide the background
for a host of attractions
which are unique
with regard to
quality and diversity:
alpine and Nordic
cross-country skiing
(marathon!), Cresta
Run, Bob Run, horse
and greyhound races
on the frozen lake,
cricket, polo and
golf tournaments,
Olympic ski jump,
Gourmet Festival,
Snow & Symphony
(the music festival
of St. Moritz)
and many more.
The
name "St.
Moritz" has
become so popular,
that it ended up
registered as a
trademark and internationally
copyright protected.
Jungfraujoch – Grindelwald – First
Network
of 213 km
of trails
spreads over
a vast expanse
of slopes,
set in two
majestic
valleys about
an hour’s
drive from
Bern, the
Swiss Capital.
The backdrop
created by
the Jungfrau,
Mönch
and Eiger
mountains
is one you
see on posters
the world
over. This
series of
valleys is
the definition
of picture
postcard
beautiful.
The Jungfrau region
has three major
ski areas accessible
from its twin-valley
towns. For many
Americans the Jungfraujoch
is best known for
the Eiger, a 13,026
foot peak made
famous by Clint
Eastwood’s
movie, The Eiger
Sanction, that
came out in 1975.
Although the movie
is over 25 years
old, the view hasn’t
changed.
The best-known
resort is Grindelwald
First a picture-postcard
settlement nestled
at the foot of
10,000 foot peaks
about 30 minutes
by train or car
from Interlaken.
Our screen is located
in the downtown
pedestrian area
on the side of
the main cable
car building and
will reach thousands
of consumers daily.
Zermatt – Trockener Steg
St Moritz
may have
the glamour,
Verbier may
have the
cool, Wengen
may have
the pistes,
but ZERMATT
beats them
all – Zermatt
has the Matterhorn.
No other
natural or
human structure
in the whole
country is
so immediately
recognizable;
indeed, in
most peoples
minds the
Matterhorn
stands for
Switzerland,
like the
Eiffel Tower
stands for
France. Part
of the reason
it’s
so famous
is that is
stands alone,
its impossibly
pointy shape
sticking
up from an
otherwise
crowded horizon
above Zermatt
Village.
But you get
the feeling
that it would
be famous
even if it
stood within
a chain of
peaks; there’s
just something
about it
that’s
bizarrely
mesmerising
to see for
real, and
it may well
be the most
memorable
part of your
whole holiday.
Emerging from
Zermatt station
is an experience
in itself: this
one little village – which
has managed, much
to its credit,
to cling on to
its old brown chalets
and atmospheric
twisting alleys – welcome
everybody, regardless
of financial status,
and the station
square is where
all worlds collide.
Backpackers and
hikers rub shoulder
with high society
glitterati amidst
a fluster of tour
groups, electric
taxis and horse
drawn carriages,
but everyone has
come to see the
mountain. Zermatt
has no off season – it’s
crowded year round – but
the crowds never
seems to matter.
You may have to
shoulder your way
down the main street,
but the terrain
all around is expansive
enough that with
a little effort
you could vanish
into the wilderness,
leaving everyone
else behind.
One of the biggest
locations of Zermatt
is Klein Matterhorn
(Little Matterhorn)
or Trockener Steg
area, where our
screen is located
2,800 meters up
in the mountains
where there are
numerous restaurants
/ bars and ski
classes. Our screen
will be seen by
thousands of people
daily. This is
the largest area
and it is here
that you connect
with the ultimate
intermediate skiing
experience in the
world
From Trockener
Steg you are again
confronted with
one of skiing’s
engineering marvels,
the cable car to
the Klein of the
cabin and watch
as you approach
the top stations
(the highest cable
car in Europe).
Try and imagine
building this thing!
Once you arrive,
you walk through
a tunnel of about
100 yards. For
a diversion, you
can visit the ice
cave that’s
accessible from
the tunnel. Or
continue down the
tunnel and come
out on what is
certainly the single
most breathtaking
view in skiing.