EYE CANDY RETURNS TO SPAIN
 Video
THE EVENT
Eye Candy is proud to offer its clients, a spectacular outdoor media package during the most widely celebrated period of the year.
This screen will penetrate the very heart of BARCELONA during the Christmas and New Year Period.
Eye Candy has created a super package on this SUPERCREEN at the most POPULAR and BUSIEST LOCATION IN BARCELONA – PORT VELL!
DATE OF PACKAGE
18th December 2004– 18th January 2005
SCREEN LOCATION
PORT VELL, BARCELONA
SCREEN RUNNING TIME
The screen is operating 18 HOURS PER DAY
8am – 2am
PEDESTRIAN FIGURES
PEDESTRIAN TRAFFIC FIGURES
(Independent + official) |
• PASEO COLÓN: 53.000 vehicles/ day
• LAS RAMBLAS: 21.000 vehicles/ day
1000000 of people/ week (“La Vanguardia”)
• PLAZA COLÓN: 33.000 vehicles/ day
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TOTAL DAILY VEHICLE TRAFFIC IMPRESSIONS
53,000 + 21,000 + 33,000 = 107,000
PEDESTRIAN TRAFFIC:
21,000,000 per year. (DAILY IMPRESSIONS = 57,500) |
TOTAL IMPRESSIONS FOR 18 DAYS:
Pedestrian traffic = 57,500 X 32 = 1,840,000
Vehicular traffic = 107,000 X 32 = 3,424,000 |
| TOTAL: 1,840,000 + 3,424,000 = 5,264,000 – Over 32 Days |
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This SUPERSCREEN is 30 SQUARE METERS IN SIZE and also has STATE OF THE ART, FULL COLOUR AND MOTION.
Think BIG :: Think Eye Candy
This strategic location becomes even more significant during the BARCELONA NEW YEAR CELBRATIONS where hundreds of thousands of Spaniards come out to celebrate the New Year and Christmas holidays.
SCREEN CONTENT
The screen is filled with exciting and exclusive information and entertainment to entertain the millions of consumers who pass the screen. EG: Last hour news, Spanish and world events, culture and entertainment information, health, traffic situation, and select advertising campaigns.
THE SCREEN
• 30 Square Meters
• FULL COLOUR & MOTION
• STATE OF THE ART LED TECHNOLOGY
OTHER POINTS TO NOTE
870.000 cruise visitors in the year 2000. 28% of the passengers on the cruises that have stopovers in Barcelona disembark in this harbour and spend at least a day in the city.
These have a high degree of spending power and therefore deserve special interest.
eye candy™ media
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