EVENT DETAILS   LOCATION Berlin, Germany DATE 7th February – 17th February 2008 SCREEN LOCATIONS A selection of screen based media will be located within the highest profile public locations with the city and indeed the country. Also plasma screens will be placed within the VIP areas of the festival and will broadcast a combination of exclusive live and recorded video footage covering the event and its associated goals. DETAILS OF LOCATIONS AND DATES Location 1: Potsdamer Platz – RED CARPET [7th – 17th February] Location 2: Alexander Platz [7th – 17th February] SCREEN CONTENT Live feeds of red carpet action from the event. Movie trailers and interviews with stars. SCREEN RUNNING TIME 8am – 12 pm, 11 days (16 hours per day for 11 days – see above) PEDESTRIAN TRAFFIC FIGURES 170,000 people will be exposed to the screens every day. Location 1: Potsdamer Platz – RED CARPET [70,000 per day] – 11 days Location 2: Alexander Platz [100,000 per day] – 11 days TOTAL LIVE IMPRESSIONS [11 X 70,000] + [11 X 100,000] = 1,870,000 potential live audience.   EVENT DETAILS VIDEO     More videos

INFORMATION ON THE LOCATIONS

LOCATION 1: POTSDAMER PLATZ (RED CARPET AREA)

Everyone who goes to Berlin during this period will definitely go to the POTSDAMMER PLATZ.
Potsdamer Platz is one of the most popular attractions of the New Berlin. With its mix of restaurants, shopping opportunities, theatre and cinemas, both Berliners and tourists are drawn in to pass the time.

The former Postdamer Platz is only a small part of the site now bearing its name. The original square was a crossroads which, after the building of the train station Potsdamer Bahnhof, became one of the busiest junctions in Europe and a synonym for the pace of life in the capital. The plaza now attracts about 70,000 visitors a day, and many critics are surprised by the success of the new quarter. At almost any time of the day, the place is packed with people.

It has become a must-see for visitors, a top shopping area for Berliners, and probably the number-one spot to go for film fans, with more than 40 screens in three cinemas, a film academy and a film museum.

LOCATION 2: ALEXANDER PLATZ

A plaza much like Berlin – with an aloof charm and cosmopolitan yearnings, and marked by the ups and downs of history.

Anyone looking for the hustle and bustle of a big city should visit Alexanderplatz. This is where three subway lines intersect and the tram and S-Bahn urban railway also pass by. Half a million people transfer at “Alex” daily. The second screen is located directly on the legendary Alexanderplatz, the historical centre of Berlin.

You will find culture, recreation and nightlife just minutes away from each other. In the shadow of the iconic television tower, you can stroll to the winding back streets of former East Berlin, stopping off at the famous museum island or any small galleries along the way.

Numerous bars and restaurants offer a selection of local and international cuisines and the many opportunities for shopping ensure you won't return empty handed!

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