EYE CANDY RETURNS TO THE 57TH CANNES INTERNATIONAL FILM FESTIVAL
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CANNES – THE EVENT
The Cannes International Film Festival is THE PREMIER FILM EVENT on Eye Candy's glamorous global event calendar.
It also happens to be the Premier Film Event on the WORLD'S global event calendar and the international capital of motion picture arts.
Every year, the Festival International du Film is a major crossroads for the film industry. A total of over 30,000 cinema professionals, including distributors, producers, directors, actors, technicians and the media, and over 400,000 people, meet in Cannes for 900 screenings at the Palais and numerous cinema events.
CANNES – THE VENUE
Located in the Grasse region, in the department of the Alpes-Maritimes, Cannes owes its brilliant expansion to tourism. The Hôtel Gonnet de la Reine, the first luxury hotel on the Croisette, was built in 1858, and the Winter Casino in 1907, where the Palais des Festivals now stands. The first Cannes Film Festival took place in 1946. The city's population (70,000 inhabitants) literally doubles, if not triples, in the summer season, between July 15 and August 15, as well as during the Festival.
CANNES – THE EXPOSURE
Eye Candy, for the fourth year, together with its partner, Spotvision, the official Outdoor broadcaster for Cannes Film Festival, will be offering its clients all over the world a superior outdoor media package that will give them placement within a fabulous consumer setting. The festival will bring together the "who's who" of the international film industry, all contributing to the up market, social environment. The screens will be featuring exclusive footage such as live interviews with stars, box office information and movie trailers and other exciting parts of the festival direct to the hundreds of thousands of film fanatics who flock to the south coast of France each year for this annual prime event. The screens will be running from 9am – midnight from
the 12th – 23rd May 2004
CANNES - SCREEN LOCATIONS
A total of 3 giant LED screens will be placed, once again, strategically in three of the most unavoidable locations along the popular "La Croissette" namely, Palais de Festivals, The Carlton Hotel and finally The Grand Hotel. This will create an advertising opportunity that penetrates the very heart of the festival.
Eye Candy clients will be positioned directly in front of the most high profile consumer audience possible anywhere in the world.
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