CANNES – THE EVENT

Cannes is the biggest, most famous and prestigious film festival in the world. Best known for starlets on the beach, stars living it up on yachts, the festival also has a proud history of upholding artistic standards within an industry increasingly dominated by the bottom line. Everyone has their own favorite Cannes moment. Jean-Paul Sartre strolling the Croisette in a bathing suit in 1947; Brigitte Bardot doing the same, to rather different effect, in 1953 - the list goes on.

A favorite is the 1998 screening of Armageddon, during which Bruce Willis' performance spontaneously convulsed an entire audience of professional moviegoers with laughter. In 1939, the world's leading film festival - Venice - was apparently being run by Fascist stooges. In response, the enterprising French drew up plans for the first Cannes Film Festival. Unfortunately, the war intervened and only one movie - The Hunchback of Notre Dame - was actually screened.

In 1946, the first complete festival went ahead. It soon consolidated its post-war head start and, despite various changes to its structure over the years, has been the world's leading festival for as long as anyone can remember. Most of the action takes place at the famous Palais des Festivals, although screenings do take place all over the town.

The beach is the place to see the starlets doing their thing, trying to get noticed by the cameras. The festival doesn't usually announce the dates for the next festival until late in the year. However the festival always runs in May and usually starts on the first or second Wednesday, and runs for 12 days (until the following Sunday).

CANNES – THE VENUE

Located in the Grasse region, in the department of the Alpes-Maritimes, Cannes owes its brilliant expansion to tourism. The Hôtel Gonnet de la Reine, the first luxury hotel on the Croisette, was built in 1858, and the Winter Casino in 1907, where the Palais des Festivals now stands. The first Cannes Film Festival took place in 1946. The city's population (70,000 inhabitants) literally doubles, if not triples, in the summer season, between July 15 and August 15, as well as during the Festival.

CANNES – THE EXPOSURE

Eye Candy, for the sixth year, together with its partner, Spotvision, the official Outdoor broadcaster for Cannes Film Festival, will be offering its clients all over the world, a superior outdoor media package that will give them placement within a fabulous consumer setting.
The festival will bring together the "who's who" of the international film industry, all contributing to the up market, social environment. The screens will be featuring exclusive footage such as live interviews with stars, box office information and movie trailers and other exciting parts of the festival direct to the hundreds of thousands of film fanatics who flock to the south coast of France each year for this annual prime event.

The screens will be running from 9am – 1am from the 17th – 28th May 2006

CANNES SCREEN LOCATION

A total of 3 giant LED screens will be placed, once again, strategically in three of the most unavoidable locations along the popular "La Croissette" namely, Palais de Festivals, The Carlton Hotel and finally in between The Majestic Hotel and The Grand Hotel. This will create an advertising opportunity that penetrates the very heart of the festival.

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