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SCREEN LOCATION 1		SCREEN LOCATION 2
AMSTERDAM - ARENA BOULEVARD SCREEN SIZE 15 m2 SCREEN RUNNING TIME 7am - 1 am (18 hours per day) PEDESTRIAN TRAFFIC FIGURES Daily traffic: 30,000 per day TOTAL (Amsterdam Impressions) = 1,530,000		EINDHOVEN'S CITY CENTRE MARKET SQUARE SCREEN SIZE 15 m2 SCREEN RUNNING TIME 7am - 2am (19 hours per day) PEDESTRIAN TRAFFIC FIGURES Week Days: 270,000 x 7 = 1,890,000 Buying Sundays (first weekend of the month) 690,000 TOTAL (Eindhoven Impressions) = 2,580,000
TOTAL DUTCH IMPRESSIONS: 4,110,000 (OVER 4 MILLION IMPRESSIONS)

AMSTERDAM - ARENA BOULEVARD
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The Eye Candy screen is located at the center of Amsterdam Arena Boulevard.

Since Ajax moved in and the Amsterdam ArenA was opened in August 1996, the development of the central area of Amsterdam Southeast has gone into full swing. This is the site of one of the most prominent central locations in the Netherlands: the ArenA Boulevard. A new piece of the city with an impressive skyline is arising around the Amsterdam ArenA. The Pathé ArenA cinema multiplex, the Heineken Music Hall, the Media Markt, Decathlon, Perry Sport and Prenatal megastores, the Villa ArenA home improvement centre, cafés and restaurants are all open to the general public. One of the largest banks ABN Amro have their head offices here and there are 30,000 people working in the area every day. During the evening the area is filled with concert and theatre goers and every other weekend during the football season, Ajax play their home games.

Heineken Music Hall
Major performers from both the Netherlands and abroad have already played many concerts in the Heineken Music Hall. The main hall of the Heineken Music Hall, known as the Black Box, was specially designed for concerts. It has a large foyer, where one can enjoy a snack and a drink before the show begins. Furthermore, many concerts are followed by an after-party with a DJ

Pepsi Stage
In the summer of 2002, the Pepsi Stage - as the former Grace Theatre is currently known - was taken over by the organisation that also operates the Heineken Music Hall. The Heineken Music Hall's motive for taking over the former Grace Theatre was to expand its existing capacity and market segment. The Pepsi Stage is suitable for smaller concerts and events for up to 2,000 spectators, while the Heineken Music Hall has a capacity of 5,500. Combining the two naturally yields an extensive capacity expansion, but also provides a greater variation of experiences for its visitors. These two locations on the ArenA Boulevard can also be interlinked by means of walkways.
The combination of the Pepsi Stage and the Heineken Music Hall has already organised a range of successful productions. Major factors influencing the organisation's choice of location were good accessibility, its proximity to Bijlmer railway & metro station, extensive parking capacity and excellent accessibility from both Amsterdam city centre and the rest of the Netherlands.

Shops

Perry Sport
This magnificent Perry Sport megastore comprises two storeys, with a floor area of some 1,750 m2. It offers an extensive range of product for all fields of sport, from aerobics to swimming. For opening hours, special offers and further information.

Prenatal
This megastore sells baby clothing and associated articles for infants from 0 months and upwards. However, Prenatal is also the place to be for maternity clothing.

Villa ArenA
Villa ArenA has everything imaginable in the field of home furnishings and interior decoration. It comprises more than 80 home furnishings stores, situated around an enormous transparent-roofed void. Villa ArenA is a source of inspiration for all your home improvements.

Eye Candy's Eindhoven LED screen
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is located in Eindhoven’s city centre market square, which due to its central location is THE meeting and hanging out area in the city. There are numerous eating and drinking places known as “Grand Cafes” and is the area is often referred to as the ‘living room’ of Eindhoven and is buzzing day and night, whether it be after a day of shopping or a night at the Horace (concert hall).

Eindhoven - A Quick Overview

Eindhoven is the largest city in the south of Holland and is famous for Technology/Innovation and Trade. Phillips THE electronic company began in Eindhoven and this has since paved the way and now Eindhoven has many global organisations operating from the city. Mr. Philips still lives there and owns the city's football club, PSV who are third in the Dutch premiership.

Eindhoven's Shopping

The centre of Eindhoven is seen as the shopping city of the south of Holland. The variety of shops and there proximity to each other make it ideal for shopping. The annual estimated turnover for the shops in the city is € 580 million.

During normal shopping hours, over 270,000 different pedestrians and cyclists visit the city centre every week. This means more than 14 million visitors per year.

Every first Sunday of a month they have "Buying Sunday" and this bring an additional 690,000 visitors to the city from neighbouring cities.

This brings around 15 million visitors during 'normal weeks' without taking into account extra visitors because of the numerous events happening in the city centre.

Buying Sundays Beginning of 2006
8th January

Heuvelgalerie
On one side of the market square the shopping centre "Heuvel gallery". With it's unique architecture, over 100 shops, a casino and a concert hall it is a place that attracts many visitors. 2 of its 4 main entrances/exits have a direct view to the LED screen.

The Philips Concert hall
Situated in The Heuvelgalerie the entrance of the concert hall is situated directly opposite to the LED screen. Over 150.000 people a year visit both classical and modern/pop concerts. Many international artists perform here.

Good cultural climate:

· Over 200 exhibitions per year
· Over 1.200 music and theatre performances a year
· 4 cinema's
· Ice sculpture festival

Many sporting events:

· Annual marathon
· Davis cup games
· International darts tournament
· International swimming tournaments (with Olympic champion Pieter van den Hoogeband)
· Dutch national soccer team games in PSV stadium

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