Eye Candy is proud
to announce that will be partnering with the longest running
film festival in the world – The Edinburgh International
Film Festival.
| SCREEN LOCATION |
 |
FESTIVAL SQUARE.
This is busiest and most well
known location in the city for cultural events.
NOTE: Screen will be running from the 13th - 28th August
(16 Days)
SCREEN RUNNING TIME
8AM – 12 midnight, 16 days
PEDESTRIAN
TRAFFIC FIGURES
Estimates: 100,000 per day X 16 Days = 1,600,000
Festival goers: over 100,000
TOTAL = 1,700,000
History
of the event
The Edinburgh International Film Festival began in
1947 and is one of the true homes of innovative and
exciting cinema. For over half-a-century, the Festival
has presented some of cinema's most important and exciting
moments and played host to the world's greatest filmmakers.
Eye Candy is positioning
a 20m² LED Broadcast
Screen in
Festival Square,
the busiest and most prominent
location for all cultural events taking place in Edinburgh.
This is the central hub of all activity during all
the festivals in August.
The longest continually running film festival in
the world, it has come a long way from its beginnings
as a documentary-based festival established in the
wake of World War II. Its spirit was and is still bold
with a strong international focus: in the early years,
it premiered such timeless classics as Robert Flaherty's
Louisiana Story, Roberto Rossellini's Germany Year
Zero and Kenji Mizoguchi's Ugetsu Monogatari.
During the 1960s, EIFF introduced the Retrospective.
Years ahead of its time, the Festival re-evaluated
and paid tribute to the diverse talents of John Huston,
Sam Fuller, Douglas Sirk and even a young Martin Scorsese.
In the 70s and 80s, the Festival consolidated its
reputation as a pioneering force for UK audiences,
screening films from the New German Cinema, the new
wave of American Independents, homages to the masters
of Japanese Cinema, pioneering studies of black and
feminist filmmakers. Festival audiences were able to
witness masterpieces from across the whole spectrum
of film culture - from Spielberg's ET: The Extraterrestrial,
to Abel Gance's silent classic Napoleon - complete
with a full orchestral score. New talents were nurtured
- Bill Forsyth, Steven Soderbergh - and gems like My
Beautiful Launderette discovered.
The last ten years have seen a strengthening of the
critical fortunes of the Festival through the strong
artistic direction of Mark Cousins, Lizzie Francke
and, currently, Shane Danielsen, all of whom have exhibited
not only a continuity of passion and commitment to
excellent cinema from home and abroad but the very
necessary evaluative perspective that skilled curation
brings.
Some of the notable films screened in the last few
years include: Mrs Brown, The Full Monty, La Vie Revée
des Anges, Seul Contre Tous, Love is the Devil, Ratcatcher,
East is East, Run Lola Run, Billy Elliot, Amores Perros,
Amélie, 16 Years of Alcohol, Young Adam, Infernal
Affairs, American Splendor, Motorcycle Diaries, Old Boy
and Hero
OTHER EVENTS IN EDINBURGH (IN AUGUST)
Edinburgh International Festival (13-28th August)
In 1947, after the Second World War, Edinburgh tried
to forget war's atrocities with a program which included
opera, theatre and dance. Nowadays all this has improved,
but the purpose is always the same: to enjoy people!
The performances are acted in the most important cinemas
and theatres of the city.
This festival ends with a great pyrotechnic display
in the Edinburgh Castle.
Edinburgh International Film Festival (17th – 29th
August)
It started in 1947 with the genre of documentaries,
but now it has assumed an important role with films
of Woody Allen, Steven Spielberg,…
It is divided into four sections, which include shows
performed in the various cinemas of the city; they
are:
a) the one dedicated to the new talents
b) the one dedicated to the first showing
c) the one dedicated to the analysis of the movies
d) the one dedicated to the showing of old movies
Edinburgh Festival Fringe (6-28th August)
The Fringe started as a gathering of minor manifestations
in alternative to the officials ones of the International
Festival.
Walking through the streets you can attend to the
performances of mimes, acrobats, singers and actors;
they are students and artists who need a place to
have their performances. For this reason the Fringe
is the most brilliant among the Edinburgh Festivals,
because its being spontaneous. In this way you could
become the protagonist of a performance, for instance
helping an acrobat with his show.
Edinburgh Military Tattoo (5th - 22nd August)
This performance started in 1950, when the army decided
to take part in Edinburgh Festivals with demonstrations
of military and artistic value.
It is acted in the magnificent setting of Edinburgh
Castle, which becomes magical, surrounded by the music
of pipes and drums.
It has become even more important because of the presence
of musicians and bands from all over the world.
Edinburgh Book Festival (12-28th August)
In the beginning it was biennial, but it grew in importance
becoming annual.
It's presented in Charlotte Square Garden, where the
various fields of the publishing world are present.
Edinburgh Jazz & Blues Festival (28th
July - 6th August)
This festival attracts a crowd: it is estimated that
there're 50,000 attendees for this performance.
The main center of these performances is Queen's Hall
in Clerk Street, but there're other pubs, clubs and
theatres involved.
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