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EUROPEAN SKI NETWORK 2006 / 2007
DATE: December 18, 2006-April 18, 2007
LOCATIONS: 11 Top Ski Locations in Austria & Switzerland
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Released: Sunday, 1. October, 2006 11:52PM


EYE CANDY ONCE AGAIN RETURNS TO AUSTRIA AND SWITZERLAND FOR THE SKI SEASON AND WILL POSITION THEIR SCREENS AT THE MOST PROMINENT LOCATIONS IN EACH OF THESE COUNTRIES.

 AUSTRIA SCREEN LOCATION, SIZE, SCREENING HOURS & PEDESTRIAN FIGURES

SCREEN LOCATION

SIZE

BROADCAST HOURS

PEDESTRIAN TRAFFIC

Solden – Giggijochbahn

9.3 m²

9am – 5pm

3,400,000

Mayrhofen im Zillertal

9.3 m²

8am – 8pm

1,300,000

Kirchberg – Fleckalmbahn      

9.3 m²

8am – 6pm

850,000

Kitzbuhel – Hahnenkamm – Indoor

5.0 m²

9am – 5pm

600,000

Schladming             

9.3 m²

9am – 6pm

1,200,000

Haus im Ennstal

9.3 m²

9am – 6pm

1,800,000

Ischgl – Silvrettabahn             

9.3 m²

8am – 8am

2,000,000

 

 

Total = 68 Hrs

Total = 11,150,000


 SWISS SCREEN LOCATION, SIZE, SCREENING HOURS & PEDESTRIAN FIGURES

SCREEN LOCATION

SIZE

BROADCAST HOURS

PEDESTRIAN TRAFFIC

Zermatt – Trockener Steg

9.3m²

8am – 5pm

2,000,000

Silvaplana Corvatsch / Engadin – St Moritz

9.3m²

8am – 5pm

1,000,000

Jungfraujoch – Wengen – Kleine Scheidegg

9.3m²

8am – 5pm

1,200,000

Jungfraujoch – Grindelwald – First

9.3m²

8am – 5pm

800,000

 

 

Total = 36 Hrs

Total = 5,000,000


Total pedestrian traffic figures (independent & official) for the entire season = 16,150,000

PACKAGE DETAILS

1 x 30 second spot – Broadcast once every hour for 122 days
(18th December 2006 – 18th April 2007) = 12,688 spots for entire season
                                                                    
SCREEN CONTENT

All the screens will be featuring exciting new footage of skiing and snowboarding activities tailored to captivate the skiing audience, and select advertising campaigns.

They will be showing EXCLUSIVE and EXCITING footage which will consist of NEVER SEEN BEFORE – SKI and SNOW BOARDING ACTION! – Furthermore – during KEY INTERNATIONAL SKI CHAMPIONSHIPS – the screen network will show coverage of these championships to the millions of ski fans exposed to the screen.

 DESCRIPTIONS OF INDIVIDUAL AUSTRIAN LOCATIONS

Kirchberg: Fleckalmbahn

The Kitzbüheler Alps belong to the most prominent and exclusive ski regions. Our location is situated in the middle of this top ski region, attracted by well funded, young people who are interested in sport, fashion, culture and wellness.

The installation of the screen at the Fleckalmbahn valley station, guarantees plenty of high-class contacts.

 

Kitzbühel: Hahnenkamm Indoor

Kitzbühel is a place, both exhilirating and enjoyable in summer as well as winter. The friendly Tiroler hospitality, combined with a young and vibrant night life, offer you the perfect holiday.

Just the right conditions for your advertisement. With your message on our board at the Hahnenkamm location, you will reach thousands of consumers daily.

 

Ischgl: Silvrettabahn

Ischgl is securely situated in Tirol’s west at a sea level of 1,377 m. The Silvretta Arena with its 42 lifts and cable car constructions and approximately 205 km of the best prepared slopes, is considered to be a mecca for skiers. The arena connects Ischgl with the Swiss customs debarment area Samnaun.

The primary skiing area (90%) lies between 2,000 and 2,872 m in height and because of safe skiing assured at the northerly slopes, there is ski enjoyment from the end of November till the beginning of May. Ischgl is famous for its young visitors and numerous events, that guarantee fun aside the slopes.

 

Sölden: Giggijochbahn

Sölden is one of the most famous ski and snowboard centres of Europe, where every year the Ski World Cup Circus Open takes place. Sölden is the only ski region in Austria with its ‘BIG 3’, which has three 3000 meter pinnacles that are accessible through the usage of the lifts.

Sölden guarantees snow from November through to May due to the altitude of the ski region (1,350 - 3,250 meters), the two glacier skiing regions at the Rettanbach and the Tiefenbach Glacier as well as the automatic ploughing of all down-hill slopes under 2,200 meters height.

2O cottages and restaurants in the region invite to stop for a bite to eat. Be it the unique mountain cottages or the bars shaded by umbrellas to the big, modern self- serve restaurants, everything is offered.

Our screen is positioned at the top of the Giggijochlift which is a prominent location, half way up the mountain and all skiers have to go through this area to get up and down the mountain.

 

Schladming: Planaibahn

The locality of the "Vier-Berge-Skischaukel" recorded a rapid growth in the past years. During the peak days, approximately 15,000 skiers are active on the Planai and Hochwurzen slopes.

This is your chance to take advantage of this initial situation for your advertisement purposes. Our screen is a real eye catcher that none of the visitors can over look.

 

Mayrhofen im Zillertal: Penkenbahn

The Mayrhofen location guarantees twenty-four carat ski enjoyment on every level of difficulty. Numerous après-ski bars invite you out to wind-up the day comfortably.

It is at the end of this day, when visitors revue their successful winter sports experience, that your advertising message comes to mind. The first impression is gained at the entrance to the Penkenbahn Valley Station.

 
Haus im Ennstal: Hauser-Kaibling

The choice of ski slopes in the Dachstein-Tauern-Region is highly ranked in all ski region assessment tests. 167 km of the best prepared down-hill slopes provide plenty of sport variety. In the middle of this region there is the Hauser-Kaibling cable car.

Our screen is placed at the Valley Station, offers the ideal setting for your advertisement. This is your entry into the schladminger "Vier-Berge-Skischaukel".

 
 
 DESCRIPTIONS OF INDIVIDUAL SWISS LOCATIONS

SILVAPLANA CORVATSCH /ENGADINE – ST MORITZ

St Moritz is one of the most renowned holiday resorts of the world. Chic, elegant and exclusive with a pronouncedly cosmopolitan ambiance, it is situated at 5624 ft (1856 m) above sea level, in the middle of the lake dotted landscape of the Upper Engadine.

The "dry, sparkling champagne climate" has become legendary and the famous sun of St. Moritz shines on an average of 322 days a year. Up in the magnificent mountains of Engadine is the beautiful spot of Silvaplana Corvatsch and our screen is located in middle station where the numerous restaurants and bars play host to the thousands of visitors. This is a well known spot for après ski and attracts well funded, young people who are interested in sports, fashion and wellness.

With its Romanish heritage, its proximity to Italy and mostly German speaking, St. Moritz is characterized by the influences from three different cultures.

It originally gained its significance from its mineral springs, which have been known for their curative effects for some 3,000 years. Next to its picture book location along and above the lake, St. Moritz offers an attractive blend of nature, culture, sports, activity and quiet. St. Moritz is the cradle of alpine winter tourism (1864) and sports (1884). It set the stage for two Olympic Winter Games and a great number of ski and bob championships.



JUNGFRAUJOCH – GRINDELWALD – FIRST

A Network of 213 km of trails spreads over a vast expanse of slopes, set in two majestic valleys about an hour’s drive from Bern, the Swiss Capital. The backdrop created by the Jungfrau, Mönch and Eiger mountains is one you see on posters the world over. This series of valleys is the definition of picture postcard beautiful. The Jungfrau region has three major ski areas accessible from its twin-valley towns.

For many Americans the Jungfraujoch is best known for the Eiger, a 13,026 foot peak made famous by Clint Eastwood’s movie, The Eiger Sanction, that came out in 1975. Although the movie is over 25 years old, the view hasn’t changed. The best-known resort is Grindelwald First a picture-postcard settlement nestled at the foot of 10,000 foot peaks about 30 minutes by train or car from Interlaken. Our screen is located in the downtown pedestrian area on the side of the main cable car building and will reach thousands of consumers daily.


JUNGFRAUJOCH – WENGEN -KLEINE SCHEIDEGG

Wengen is a car-free resort, reached only by cog railway from Lauterbrunnen that shares many of Grindelwald’s ski areas.

Our screen is situated in Kleine Scheidegg the most centrally located area in Wengen which is the main meeting area and the screen will be viewed daily throughout the key days of the season by thousands of people.


ZERMATT – TROCKENER STEG

St Moritz may have the glamour, Verbier may have the cool, Wengen may have the pistes, but ZERMATT beats them all – Zermatt has the Matterhorn. No other natural or human structure in the whole country is so immediately recognizable; indeed, in most peoples minds the Matterhorn stands for Switzerland, like the Eiffel Tower stands for France.

Part of the reason it’s so famous is that is stands alone, its impossibly pointy shape sticking up from an otherwise crowded horizon above Zermatt Village. But you get the feeling that it would be famous even if it stood within a chain of peaks; there’s just something about it that’s bizarrely mesmerizing to see for real, and it may well be the most memorable part of your whole holiday. Emerging from Zermatt station is an experience in itself: this one little village – which has managed, much to its credit, to cling on to its old brown chalets and atmospheric twisting alleys – welcome everybody, regardless of financial status, and the station square is where all worlds collide.

Backpackers and hikers rub shoulder with high society glitterati amidst a fluster of tour groups, electric taxis and horse drawn carriages, but everyone has come to see the mountain. Zermatt has no off season – it’s crowded year round – but the crowds never seems to matter. You may have to shoulder your way down the main street, but the terrain all around is expansive enough that with a little effort you could vanish into the wilderness, leaving everyone else behind. One of the biggest locations in Zermatt is Klein Matterhorn (Little Matterhorn) at Trockener Steg area, where our screen is located 2,800 meters up in the mountains where there are numerous restaurants / bars and ski classes.

Our screen will be seen by thousands of people daily. This is the largest area and it is here that you connect with the ultimate intermediate skiing experience in the world From Trockener Steg you are again confronted with one of skiing’s engineering marvels, the cable car to the Klein of the cabin and watch as you approach the top stations (the highest cable car in Europe). Try and imagine building this thing! Once you arrive, you walk through a tunnel of about 100 yards. For a diversion, you can visit the ice cave that’s accessible from the tunnel. Or continue down the tunnel and come out on what is certainly the single most breathtaking view in skiing.



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