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| Released: Monday, 13. September 2004 10:51 PM |
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EYE CANDY BRINGS FORMULA-1 ONTO THE STREETS OF BRAZIL
Eye Candy is proud to be exposing its clients to the public during the Biggest sporting event on the Brazilian Calendar.
THE FORMULA-1 GRAND PRIX
in SAO PAULO
Brazil 's biggest Grand Prix bash will be back in Sao Paulo from October 22nd - 24th 2004, hosting their annual Formula 1 Grand Prix weekend.
In 1978 the grand prix moved to Rio , but in 1979 Interlagos got its race back. By 1981 however Rio had retaken the Grand Prix, Sao Paulo 's slums being at odds with the glamorous image Formula One wanted to portray.
When a $15m redevelopment programme was agreed in the heyday of Ayrton Senna, a Sao Paulo local, the race finally moved back to Interlagos.
And there it has stayed. Since Senna's death no Brazilian driver has scored points at Interlagos, but the passion of the Brazilian fans keeps the sport coming back every year.
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SCREEN LOCATIONS + SIZE + VIEWING FIGURES
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SCREEN 1
Avenue 23 de Maio (yes, 23 de Maio)
IMPRESSIONS
312,000 cars per day, 2.5 persons per car = 780,000 per day
TYPE OF CONSUMERS
Business people most of the time, some tourists, aged 18 to 45 years old. For car the heaviest car traffic and the route to airport.
Size: 46 square meters
Daily Impressions: 780,000 daily
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SCREEN 2
SCREEN 3
2 screens on Paulista Avenue
(Pedestrianised on Sunday during event)
IMPRESSIONS
425,000 cars per day 2,5 persons per car = 1,062,500 per day, per screen
Also: 1,560,000 pedestrians per day per screen
TYPE OF CONSUMERS
student, tourists, all kinds of working people from class A to D
Size: 44, 58 square meters respectively
Daily Impressions: 5,245,000 daily.
(For both screens) |
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SCREEN 4
Faria Lima Avenue
IMPRESSIONS
104,000 cars, 2.5 persons per car = 260,000 per day
Also: 650,000 pedestrians per day
TYPES OF CONSUMERS
class A and B high end people + business and tourists, best mall, best stores, principle location for shopping
Size: 46 square meters
Daily Impressions: 910,000 daily.
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Total potential hits per day
6,935,000 per day
TOTAL POSSIBLE IMPRESSIONS DURING EVENT = 20,805,000
(OVER 20 Million)
SCREEN CONTENT
The screens will be featuring exclusive recorded content to excite and captivate Formula-1 goers in the city. Footage includes classic footage from previous years and other Formula One hype and Entertainment, News etc.
SCREEN TIME
The eye candy screen network will be running 18 hours per day during the Grand Prix and the public of Sao Paulo will be better informed than ever about the many facets of this Formula 1 – Grand Prix event. The screen also adds a spectacular multimedia experience for shoppers, passers by and of course formula 1 goers in Sao Paulo.
Eye Candy continues to set new standards in event marketing.
eye candy™ media
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