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The LARGEST and most
glamorous event to take place in the Chinese Calendar
- The FORMULA – 1: SHANGHAI GRAND PRIX.
 Video (Eye
Candy at the F1Shanghai
Grand Prix 2004)
This prestigious event will begin on the 14th of October
and will continue all the way up to the main race on
the 16th of October where the likes of Barrichello
and Shumacher will battle it out for the winner’s
place.
EYE CANDY will be
providing two
outdoor giant screens
of 30 square meters to enhance the experience
of the population of Shanghai and Beijing and also
to act as a central source of visual information
to the millions of passing public.
These giant state of the art screens
are the only ones that will cover the event. Programming will include: celebrity
pit stops, classic footage and not to mention the
RACE ITSELF.
The screens will be placed in what are considered
to be the most famous and happening location in Shanghai
and Beijing.
| SHANGHAI LOCATION |
Ganghui Plaza (Xujiahui)
SCREEN SIZE: 30 m² Lighthouse
SCREEN RUNNING TIME: 10am – 10pm |
More than 41 international
companies and several big shopping malls, Linked
with mass transportation facilities.
It is the most important traffic center of Shanghai. It’s a Major Shopping
street / place; millions of pedestrians. |
| BEIJING
LOCATION |
Wangfujing Street, Beijing
Click
here for Map
SCREEN SIZE: 30 m² Lighthouse
SCREEN RUNNING TIME: 10am – 10pm |
This is
the Chinese capital’s first street for
shopping.
Much of the road is sealed off-limits to cars and other motor vehicles, and it
is not rare to see the entire street full of people, turned into one of China´s
most attractive and updated boulevards. |
PEDESTRIAN TRAFFIC FIGURES
Daily
people stream for both Shanghai and Beijing 3,600,000.
(3 days)
TOTAL = over 10,800,000 (3 days)
EYE CANDY IS ONCE AGAIN DELIGHTED TO BE BRINGING
THE CHINESE GRAND PRIX TO THE PUBLIC OF SHANGHAI
AND BEIJING, GIVING EYE CANDY’S ASIAN CLIENTELE
THE OPPORTUNITY TO PARTICIPATE THROUGH THEIR
GIANT LED BROADCAST SCREENS.
Background information
China`s largest and fastest growing city will stage
Grand Prix racing for the second time. Shanghai is
the fourth Eastern destination to join the F1 calendar
after Australia, Japan and Malaysia. The $240 million,
5.45 km Shanghai track, which is designed in the shape
of a Chinese character - `shang`, or to rise - is the
latest in a series of high-profile building projects
for the city and seats 200,000 race enthusiasts.
Within
the circuit will be a host of activities designed for
the enjoyment and entertainment of motor sport fans
with shops, restaurants, amusement arcades and a kart
racing circuit. Like a pearl set in the west coast
of the Pacific Ocean, Shanghai is the showcase of China`s
fast growth. It will be exciting to witness the F1
drivers in a city where anything is possible. Be there
to experience the thrill of the Grand Prix of China.
Following the Suzaka circuit in Japan on October 9th,
Shanghai will host the China Grand Prix, the country's
second-ever F1 event, on October 16th.
Covering an
area of 5.3 square kilometers and featuring 14 punishing
turns (including seven left-hand and seven right-hand
turns, which will offer participants a tremendous challenge),
the automobile theme park will be divided into a racing
area and associated facilities, covering 2.5 and 2.8
square kilometres respectively. The 5.451-kilometre
racing track is shaped like the Chinese character "shang, " as
in "Speeding with Shanghai, " according to
the blueprint designed by the German firm Tilke Engineering & Architecture.
The stadium has 50,000 fixed seats and can accommodate
up to 200,000 people, about 1 percent of the population
of greater Shanghai. According to a computer simulation,
it will take about one minute and 34 seconds for
a Formula One car to run a lap, with average speeds
running close to 205 km/h, which makes the Shanghai
International Circuit one of the longest lap raceways
in the world. The longest beeline section of track
is designed between the 13th and the 14th turns. On
this 1.2-kilometer-long raceway, cars will travel at
full speed, reaching maximums of 327 km/h.
The new
Shanghai International Circuit will not only give
participants a new passion for competition, but will
also provide spectators with a great race and an intense
spectacle.
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