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EVENT
DETAILS |
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EVENT
DATE
August - 8-10, 2008
SCREEN LOCATIONS & RUNNING TIMES
• Friday 8th - August San Francisco: Nob Hill: 5.00pm – 11.00pm (6 hours)
• Saturday 9th - August San Francisco: Nob Hill: 09.00am – 1.00pm (4 hours)
• Saturday 9th - August Los Angeles: Hollywood Blvd: 6.00pm – 11.00pm (5
hours)
• Sunday 10th - August San Diego: Gas Lamp: 12.00pm – 11.00pm (11 hours)
During such periods of operation, EYE CANDY’S screen will have a sound
level consistent with local
levels.
IMPRESSIONS / CONTACTS
Official Figures:
1,000,000 PEOPLE ARE EXPECTED TO ATTEND THE EVENTS
TOTAL = 1,000,000
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GUMBALL
3000 - 2008 ROUTE
SUMMARY |
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8th August 2008:
Launch party in San Francisco.
• Friday 8th August San Francisco: Nob Hill: 5.00pm – 11.00pm (6 hours)
• Saturday 9th August San Francisco: Nob Hill: 09.00am – 1.00pm (4
hours)
• Saturday 9th August Los Angeles: Hollywood Blvd: 6.00pm – 11.00pm
(5 hours)
• Sunday 10th August San Diego: Gas Lamp: 12.00pm – 11.00pm (11 hours)
Expected
crowd = Total
1,000,000
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DETAILS OF EACH ROUTE LOCATION |
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1. SAN FRANCISCO (KICK OFF)
Date: 8th + 9th August - 2008
Number of
screens: 1 Screen
Screen size: 20 square meters
Hours of
Broadcast: See below
Screen Content: Live coverage of
the car displays and drivers
Spectators: 250,000 People
• Friday 8th August San Francisco:
Nob Hill: 5.00pm – 11.00pm
(6 hours)
• Saturday 9th August San Francisco:
Nob Hill: 09.00am – 1.00pm
(4 hours)
LOS ANGELES - CALIFORNIA
Date: 9th
August 2008
Number
of screens: 1 Screen
Screen
size: 20 square meters
Hours of
Broadcast: See below
Screen
Content: Live coverage
of the car displays and drivers
Spectators: 500,000 People
• Saturday 9th August Los
Angeles: Hollywood & Highland:
6.00pm – 11.00pm (5
hours)
SAN DIEGO - CALIFORNIA
Date: 10th August
2008
Number of
screens: 1 Screen
Screen size: 20 Square meters
Hours of
Broadcast: See below
Screen Content: Live coverage of
the car displays and drivers
Spectators: 250,000 People
• Sunday 10th August San Diego:
Gas Lamp: 12.00pm – 11.00pm
(11 hours)
GUMBALL
3000 CELEBRATES ITS "10th
ANNIVERSARY RALLY"
San Francisco to the Beijing Olympics,
August 9-16, 2008
Superstars and supercars converge
on San Francisco, Saturday, August
9 for the “10th Anniversary” Gumball
3000 Rally. 120 of the most amazing
cars, driven by film stars, musicians,
sports stars, billionaires, and
the cast of “Jackass,” will
set on an incredible eight-day
drive to the Beijing Olympics -
incorporating one night in North
Korea. This ladies and gentlemen
is Gumball 3000 – and is
certain to be nothing short of
spectacular.

From San Francisco, the 3000 mile
route incorporates overnight stops
in Los Angeles, San Diego and Las
Vegas, with VIP parties each night.
Upon reaching Las Vegas, all participants
will be flown directly to Pyongyang,
North Korea, to spend an unprecedented
night in this undiscovered city
to watch the incredible ‘Mass
Games’ (their spectacular
annual display of arts and sport)
as part of a global “friendship” initiative.
(And you thought Gumball was just
another Cannonball Run - this one’s
more likely to get the Nobel Peace
Prize than Burt Reynold’s
version – that’s for
sure!)
Following the Mass Games and the “first
ever” western music performance
in Pyongyang promoting peace and
friendship, all participants will
be flown on to Hangzhou, China
to be reunited with their vehicles.
From there the Rally then heads
north to Shanghai and Xuzhou, before
crossing the finish line in Beijing’s
Tiananmen Square on Saturday, August
16, just in time for the Gumballers
to watch a week of Olympic finals.
Entrants already include David
Hasselhoff driving the legendary
K.I.T.T car from Knight Rider,
famous drummer Travis Barker, MTV’s
Rob Dyrdek (Rob & Big) in a
fully customized ’69 Camaro
as well as Johnny Knoxville and
the rest of the “Jackass” guys...driving
everything from Ferrari Enzos to
Bugatti Veyrons, Rolls Royces,
old Cadillacs, low riders and even
a few electric cars. This rally
is nothing short of stunning -
closing city streets and boulevards
throughout the entire route to
make it Gumball’s most spectacular
event to date.
About Gumball 3000
The first Gumball 3000 took place
in April 1999, when British creator
Maximillion Cooper invited 50 of
his friends to take part in a 3000-mile
party around Europe to bring together
the music, film, fashion and sport
industries. Ten years later, and
things have certainly grown, with
crowds of more than a million people
attending the start last year in
London, and a televised and online
audience that reached more than
60 million in more than 150 countries
around the world.
Gumball 3000 consistently hits
the headlines as “Cool Britannia’s” most
unique addition to pop culture,
described by Vanity Fair Magazine
as “the most rock ‘n’ roll
car rally ever staged” and
famed for its exploits and celebrity
participation. The event annually
attracts stars including Oscar-winning
star of the “Pianist” Adrien
Brody, “Jackass’s” Johnny
Knoxville, Hugh Hefner, supermodels
Jodie Kidd and Caprice, “Kill
Bill’s” Daryl Hannah,
action sports legends Tony Hawk,
Matt Hoffman, Carey Hart, and rock
stars including Snoop Dogg, Blink
182, 50 Cent, The Fun Lovin’ Criminals,
The Happy Mondays, Placebo, Jamiroquai
and even Ms. Minogue.
Incorporating
a new 3000-mile route each year,
the attraction of the Gumball transcends
social barriers, appealing to the
adventurer in everyone, regardless
of status or wealth; combining
grease, glamour and guts in equal
measures, stretching the experiences
of travel and entertainment – just
that bit further. Over the past
nine years, Gumball 3000 has been
hosted by kings and presidents,
partied with Snoop Dogg, appeared
on the “Jay Leno Show,” raised
awareness for testicular cancer,
chartered the world’s three
largest aircrafts, created untold
amount of “Jackass’s” fuelled
mayhem, hung out at Hugh Hefner’s
mansion, and most recently has
been invited to work with the United
Nations, all through the language
of the motor car.
Eye
Candy continues
to set new standards in event marketing.
eye candy® media
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