EVENT
DATE
May 1-8, 2009
SCREEN
LOCATION
Ocean
Drive, Miami
SCREEN
CONTENT
Live coverage of the car displays
and drivers
SCREEN
RUNNING DATE & TIME
May
8th, 4pm-10pm
May
9th, 12pm-2pm
ADVERTISING
PACKAGE
32 x 30 sec spots
4 times per hour
or
64 X 15 sec spots
8 times per hour
The 11th Annual Gumball 3000 Rally
1st-8th May, 2009 - "Coast to Coast"
Following the great success of the 10th Anniversary rally from San Francisco
to the Beijing Olympics, Gumball 3000 has decided to go back to its roots in
2009, with a classic "coast to coast" road trip, from sea to shining
sea; Los Angeles to Miami.
The 3000 mile route includes stops
in Las Vegas, Grand Canyon, Santa
Fe, Dallas, New Orleans, Orlando
and will finish in sunny Miami
bringing Gumball's core values
of uniting people through popular
culture and the language of the
motorcar.
Showcasing
120 of the most fantastic cars
ever built, including vintage,
customized and luxury Ferraris,
Lamborghinis, Rolls Royce’s,
Aston Martins and Bugattis along
with America's finest muscle cars
and today’s 'greenest' hybrid
and electric vehicles of the future,
the Gumball will create a spectacle
for all to enjoy.
With crowds turning out last year
in their hundreds of thousands
to glimpse Hollywood's A-list participants
and experience automobile heaven,
when the Gumball festival comes
to town in May 2009 the 'pomp and
circumstance will also be fuelled
with custom car displays and the
added element of a live music series.
Bands will be driving in the rally
by day and performing live each
night. Expect to see some major
headliners and a few guest appearances
as the tour unfolds!
For a taste of things to come,
check out the highlights from 2008
on Gumball's YouTube channel and
enjoy watching David Hasselhoff
driving the original Knight Rider
Trans Am (better known as KITT),
Jackass's Bam Margera, Ryan Dunn
and Loomis Fall in a 1960 VW Camper
(complete with a Porsche 911 engine),
supermodel Tyson Beckford and comedian
Orlando Jones in a prototype Range
Rover, the Playmate Dahm triplets
in a McLaren Mercedes SLR, along
with Alfonso Ribeiro (aka the Fresh
Prince's Carlton Banks), pro skaters
Bucky Lasek, Sal Barbier and Felix
Arguelles, taking part alongside
Middle Eastern Princes and Sheiks,
Russian billionaires, and Europe's
wildest rock stars.
About
Gumball 3000
The first Gumball 3000 took place
in April 1999, when British creator
Maximillion Cooper invited 50 of
his friends to take part in a 3000-mile
party around Europe to bring together
the music, film, fashion and sport
industries. Ten years later, and
things have certainly grown, with
crowds of more than a million people
attending the start last year in
London, and a televised and online
audience that reached more than
60 million in more than 150 countries
around the world.
Gumball
3000 consistently hits the headlines
as “Cool Britannia’s” most
unique addition to pop culture,
described by Vanity Fair Magazine
as “the most rock ‘n’ roll
car rally ever staged” and
famed for its exploits and celebrity
participation. The event annually
attracts stars including Oscar-winning
star of the “Pianist” Adrien
Brody, “Jackass’s” Johnny
Knoxville, Hugh Hefner, supermodels
Jodie Kidd and Caprice, “Kill
Bill’s” Daryl Hannah,
action sports legends Tony Hawk,
Matt Hoffman, Carey Hart, and rock
stars including Snoop Dogg, Blink
182, 50 Cent, The Fun Lovin’ Criminals,
The Happy Mondays, Placebo, Jamiroquai
and even Ms. Minogue.
Incorporating
a new 3000-mile route each year,
the attraction of the Gumball
transcends social barriers, appealing
to the adventurer in everyone,
regardless of status or wealth;
combining grease, glamour and
guts in equal measures, stretching
the experiences of travel and entertainment – just
that bit further. Over the past
nine years, Gumball 3000 has been
hosted by kings and presidents,
partied with Snoop Dogg, appeared
on the “Jay Leno Show,” raised
awareness for testicular cancer,
chartered the world’s three
largest aircrafts, created untold
amount of “Jackass’s” fuelled
mayhem, hung out at Hugh Hefner’s
mansion, and most recently has
been invited to work with the United
Nations, all through the language
of the motor car.
Eye
Candy continues
to set new standards in event marketing.
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