DATES
29th April – 5th May, 2007
PACKAGE
Total of 76 x 15 second spots
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Date |
Country/City |
Location |
Screens |
Audience |
Spots |
29th April |
U.K.
London |
Pall Mall
(start & car display) |
2 |
250,000 |
14
(7 per screen) |
29th April |
Holland
Amsterdam |
Waterloo Square (midnight cheque point) |
1 |
500,000 |
6 |
30th April |
Turkey
Istanbul |
Badgat Street
(car display) |
1 |
800,000 |
8 |
1st
May |
Greece
Thessaloniki |
Macedonia Palace Hotel
(lunch) |
1 |
150,000 |
10 |
1st
May |
Greece
Athens |
Zappeion Area
(White party) |
1 |
250,000 |
8 |
3rd
May |
Slovakia
Bratislava |
Main Square
Midnight (check point) |
1 |
50,000 |
8 |
4th
May |
Germany
Berlin |
Brandenburg Gate
(car display) |
1 |
250,000 |
10 |
5th
May |
UK
London |
Parliament Square
(Finish/concert) |
2 |
250,000 |
12
(6 per screen) |
|
7 days |
6 countries |
8 locations |
10 screens |
2,500,000 |
76 spots |
All screens will be 30 sq. meters (full motion, colour and sound) |
Gumball 2007 Route
28th April 2007:
Launch party at the Trocadero, London.
The street in front is closed, red carpet, supercars on display etc.
29th April 2007:
At 12 midday all cars are in position on Pall Mall for car display.
At 4pm the rally starts! Big Gantry on Pall Mall, similar position as last year but much bigger and better! Onto France via Eurotunnel, Belgium, and then Amsterdam! The cars park up at the ‘Waterlooplein’ in the centre of Amsterdam, and as you may already know it is going to be Queens Day, so a lot of people are going to be partying on the streets! Amsterdam is a checkpoint, so the teams park up, pick up their next route card, drink and get back on their way. The location is similar to Leicester square, so there also going to be a lot of regular people as well.
30th April 2007:
From Amsterdam to Frankfurt and from Frankfurt to Istanbul (obviously no sleep yet!).
The teams drive to a secret airport in Frankfurt where a select few of the Gumball crew will drive all of the cars onto the two Antanov airplanes. That will be a very tight fit! After about a four hour flight to Istanbul, they land on the Asian side and they unload. Then the cars will be escorted through the city of Istanbul, through the most famous street in the city, namely Bagdat Street. The teams will finally arrive at Kempinski Ciragan Palace where they will stay for the night.
An amazing James Bond Party will follow probably at the Reina Club!
1st May 2007:
From Istanbul to Thessaloniki and from Thessaloniki to Athens.
After leaving Istanbul and picking up their next route card the teams head to Thessaloniki where they will have a checkpoint. From Thessaloniki the final leg of the day will bring them to Athens where drivers will stay at the Hilton Hotel. The Gumball cars will be on display at the Zappeio area, which is a unique location and a short journey from the hotel. At that night, a White Party will take place on the Top Floor of the Hilton Hotel.
2nd May 2007:
From Athens to Tirana.
The Gumballers leave Athens first thing in the morning for Tirana in Albania!
3rd May 2007:
From Tirana to Dubrovnik and from Dubrovnik to Bratislava. This will be another exhausting day. Travelling through 7 countries: Albania, Montenegro, Bosnia, Croatia, Slovenia, Austria and Slovakia! The teams are going to leave Tirana as always first thing in the morning and drive to Dubrovnik. Dubrovnik will be the lunch checkpoint for the day. So the drivers can have a bite to eat, inspect their new route cards and head on to Bratislava! In Bratislava the Gumballers are staying at the Raddisson SAS Hotel and for the fans there will be a display of the cars at Hviezdoslavovo Square.
4th May 2007:
From Bratislava to Prague and from Prague to Berlin.
The Gumballers will leave Bratislava for a checkpoint in Prague. From Prague the drivers can enjoy the German autobahn on their way to the final checkpoint of the day in Berlin. In Berlin the Gumball 3000 pack will stay at the Regent Hotel. Berlin makes a good place for a party especially on a Friday night!.
5th May 2007:
From Berlin to London.
From Berlin the cars head for home! The final day’s journey takes them through Holland, Belgium, France and back to Great Britain. Crossing the channel through Eurotunnel, they will be back in London to finish at the Parliament Square and they will be ready to celebrate the final party!
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“The Gumball combines grease, guts and glamour in equal measures and appeals to the adventurer in all of us.”
- Burt Reynolds, Legendary actor (Cannonball Run) |
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“Gumball is the coolest thing around.”
- Jay Leno, NBC Tonight Show host |
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“When we rolled in people were lining the streets in anticipation of our arrival. It was actually a little scary once we stopped and were surrounded by the thousands of bystanders. It took three police to escort us from our car to the entrance of the hotel”.
- Tony Hawk, Skateboard Legend |
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“Gumball is about spirit and adventure, there’s nothing else like it…
The coolest thing I have ever done.”
- Daryl Hannah, actress (Kill Bill, Splash, etc..) |
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“It is like a really cool tour. It is about meeting people, it is about the journey and it is about having an experience you’ll always remember.”
- Jodie Kidd, Supermodel |
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DETAILS OF EACH ROUTE LOCATION
LONDON - (START)
LOCATION: PALL MALL |
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It is common knowledge that London is today one of the world’s most important financial, business and cultural centres (along with New York City and Tokyo) and the most populous city within the European Union. Apart from that, London is an international transport hub with five international airports, a large port and a favourite tourist destination. With increasing industrialisation, London's population grew rapidly throughout the 19th and early 20th centuries, and was the most populated city in the world until overtaken by New York in 1925. In January 2005, a survey of London's ethnic and religious diversity claimed that there were more than 300 languages spoken and more than 50 non-indigenous communities with a population of more than 10,000 in London.
Both the starting and ending point of Gumball 3000 is going to be in London. Our screens will be positioned at Pall Mall and Parliament Square respectively, two of the most famous addresses in the World!
TOP
AMSTERDAM (NETHERLANDS)
LOCATION: WATERLOO SQUARE |
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Amsterdam lies on the banks of two bodies of water, the IJ Bay and the Amstel river. Although Amsterdam is officially designated as the capital of Netherlands, it has never been the seat of the court, government or parliament of the Netherlands, which are all located at the Hague.
However, Amsterdam is the financial/ business capital of Netherlands and one of the most important cities in Europe to do business with. Many large Dutch corporations have their headquarters in Amsterdam while the city’s Stock Exchange is the oldest stock exchange on earth and one of the most important in Europe.
The Netherlands is well known for its famous Amsterdammers like Rembrandt, the painter, Freddy Heineken, the beer magnate, Paul Verhoeven, the film director and Baruch Spinoza, the philosopher.
Amsterdam is also famous for its beautiful streets, its coffee-shops, its cool and funky European attitude and its free-spirited liberalism and diversity. It is a metropolis which everyone must visit!
Celebrations due to the Queens Day, the biggest bank holiday in the country, will start taking place as well. The festivities are due the current Queen’s mother birthday, princess Juliana, who reigned from 1948 till 1980. Thus, thousands of people are expected to be parting at the streets alongside with all the Gumball fans.
The Eye Candy screen is going to be placed at the famous Waterloo Square.
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ISTANBUL (TURKEY)
LOCATION: BAGDAT STREET |
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Istanbul (historically known as Constantinople) is an old city of wonders, far exceeding what words can tell.
It is Turkey’s most populous city, an international junction of land and sea trade routes and the country’s cultural and financial centre. Due to its unique location, it is the only metropolis in the world which is situated on two continents, i.e. the western portion of it is in Europe, while the eastern portion is in Asia. Istanbul is becoming increasingly colourful in terms of its rich social, cultural and commercial activities. You can see the remains of many ancient civilizations and their harmony with Turkish culture.
The old versus the new, the traditional versus the modern is a conflict a visitor often observes. The city is full of contrasts and gaudy views, therefore walking in this city is like walking in time. The diverse ethnicity of the city is another point which is worth examining. The minorities sum up to a majority and build up an enormous population. Istanbul is famous for its vivid life day and night.
There are many restaurants, clubs, bars and taverns with live music to visit, while other activities include shopping at Grand Bazaar (Kapali Carsi) or the Egyptian Bazaar (Misir Carsisi) and swimming at Bosphorus.
Our screen is going to be placed at the busiest area, namely Bagdat street, which is similar to Oxford street.
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THESSALONIKI (GREECE)
LOCATION: MACEDONIA PALACE HOTEL |
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Thessaloniki, Greece’s second largest city, is well known for being vibrant, busy and uniquely beautiful.
It is located on the north part of the mainland by the beach just half an hour away from Chalkidiki, where the country’s most prominent and popular resorts lie. Geographically speaking, it is the connecting point of Asia (Turkey), the Balkan region and Europe. Due to its strategic location, it is the major transportation hub of south-eastern Europe and a significant economic, industrial, commercial and cultural meeting point. Historically, it is the birth city of Alexander the Great and the capital city of Macedonia. Due to its key commercial importance, a spacious harbour was built during the Roman era, while the economic expansion of the city continued during the Byzantine era. Thessaloniki is also one of the most important university centres of the South-eastern Europe and thus it holds a large student population. The night life of the city is vibrant with lots of bars, clubs and ‘tavernas’ restaurants lying alongside the beachside.
Our screen will be placed at the centre of the city, just a breath away from the city’s landmark, the White Tower, in front of Macedonia Palace Hotel.
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ATHENS (GREECE)
LOCATION: ZAPPEION AREA |
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Athens is the capital and largest city of Greece, a cosmopolitan metropolis and one of the oldest cities in the world. It is widely referred as the cradle of the Western Civilization where democracy was born and Aristotle, Socrates and Plato lived. The classical era heritage is still evident, portrayed through a number of ancient monuments and artworks, the most famous of all being the Parthenon on the Acropolis.
Today Athens is a multinational and busting city with a metro population of 4 million people. Athens is not only the centre of economic, financial, industrial, cultural and political life of Greece but a fast growing leading business centre within the European Union.
Athens enjoys a typical Mediterranean climate and due to its proximity with a number of Greek islands, it is a popular destination for travellers. Home to a vast number of 5 and 4 star hotels, the city is currently the 6th most visited capital in Europe. The infrastructure and social amenities of Athens are listed on the top among the other European cities, in part due to the city’s success in staging the 2004 Olympic Games. Our screen will be placed at the heart of the city at the Zappeion area, very close to Syntagma Square.
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BRATISLAVA (SLOVAKIA)
LOCATION: MAIN SQUARE |
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Bratislava is not only the capital of Slovakia and the country’s largest city but a major political, cultural and economic centre. It is the seat of the Slovak presidency, parliament and government, as well as home to several universities, museums, theatres, galleries and other national economic and educational institutions. Most of Slovakia’s large businesses and financial institutions have their headquarters in Bratislava. The city’s past has been characterized by the strong influence of various people, including Slovaks, Germans, Hungarians, Czechs, Austrians and Jews. Bratislava still remains its cosmopolitan spirit. It hosts festivals and trade shows and it is famous for its night life and leisure facilities.
Our screen will be placed at the Main Square for the midnight checkpoint. A lot of people are expected to gather there since it the most central location in the city.
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BERLIN (GERMANY)
LOCATION: BRANDENBURG GATE |
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Berlin is the capital city and one of the sixteen states of the Federal Republic of Germany.
It is the heart of the Berlin-Brandenburg metropolitan region, located in north-eastern Germany. With a population of 3.4 million, Berlin is the country’s largest city and the second most populous city in the European Union. Berlin is one the most influential centre in European politics, culture and science. The city serves as an important hub of continental transportation and is home to some of the most prominent universities, sporting events, orchestras and museums. Its economy is based on the service sector, encompassing a diverse range of media and life science corporations, convention venues, research institutes and creative industries. The rapidly evolving metropolis enjoys an international reputation for its festivals, contemporary architecture, nightlife and avant-garde arts. Being a major tourist centre and home to people from 180 nations, Berlin is a focal point for individuals who are attracted by its liberal lifestyle, urban eclecticism and artistic freedom.
The Eye Candy Screen is going to be in front of the historical Brandenburg Gate and the FIFA World Cup Fan Fest success will be repeated.
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LONDON
LOCATION: PARLIAMENT SQUARE |
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It is common knowledge that London is today one of the world’s most important financial, business and cultural centres (along with New York City and Tokyo) and the most populous city within the European Union. Apart from that, London is an international transport hub with five international airports, a large port and a favourite tourist destination. With increasing industrialisation, London's population grew rapidly throughout the 19th and early 20th centuries, and was the most populated city in the world until overtaken by New York in 1925. In January 2005, a survey of London's ethnic and religious diversity claimed that there were more than 300 languages spoken and more than 50 non-indigenous communities with a population of more than 10,000 in London.
Both the starting and ending point of Gumball 3000 is going to be in London.
Our screens will be positioned at Pall Mall and Parliament Square respectively, where there a lot of celebrities will be present.
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