DATE
July 7th, 2007

SCREEN LOCATIONS
JUNCTION OF YOUNG STREET + YOUNG & DUNDAS SQUARE (See below)

LOCATIONS DETAILS
THE BEST LOCATION POSSIBLE FOR THIS KIND OF EVENT

SCREEN SIZE
20 sqm (full colour, motion & sound)

BROADCAST DATE
7th July 2007

BROADCAST TIMES
8am – 12 midnight (16 hours)

PACKAGE
2 X 30 second spots per hour = 32 spots

SCREEN CONTENT
The content of the screen is designed to target and attract
the public.
The screen will become the [official central source of visual information] for this massive event.

PEDESTRIAN/ TRAFFIC FIGURES
Estimated Figures: 200,000

BACKROUND TO LIVE EARTH

Eye Candy Media Group and the City of Toronto are working together to produce Canada’s supporting event for the monumental LIVE EARTH phenomenon taking place on the 7th July 2007.

Live Earth is a 24-hour, 7-continent series of 9 concerts taking place on 7/7/07 in Sydney, Tokyo, Shanghai, Johannesburg, Istanbul, Hamburg, London, Rio de Janeiro and New York that will bring together more than 100 of the worlds top musical artists and 2 billion people in order to trigger a global movement to take action against the global threats presented by climate change.

Toronto is developing a bold Climate Change and Clean Air Action Plan that will see residents, businesses, industry and the Toronto Government take action to reduce greenhouse gas emissions and smog-causing pollutants. The city of Toronto could not be excluded from this global event and decided to do something for to show its support. The aim is to help raise awareness of global warming and highlight Canada’s efforts to combat it.

Eye Candy Media will place two Giant screens by the main stage at Yonge - Dundas square where Canadian performers will entertain the huge crowds expected. Live feeds from the Live Earth satellite will be broadcast on one of the screens from 12 pm until midnight. Covering the performances from many of the worlds greatest musical artists. The other screen will be used to showcase the City of Toronto’s activities relating to climate change as well as the activities of the corporate sector.

Live Earth concerts will reach an unprecedented 2 Billion people around the world and the global media architecture will cover all media platforms - TV, radio, Internet and wireless channels.’

Eye Candy Media invites you to take part in this historic day and further presents an opportunity for you to communicate your own activities and initiatives to save the planet.

This opportunity cannot be missed.