SCREEN
LOCATIO/SIZE
Toronto, Ontario (Canada) Screen 1: Yonge & Eglinton (6ft.
x 11 ft.) Screen 2: Yonge & Adelaide (6
ft. x 8 ft.) Screen 3: John & Richmond (6
ft. x 8 ft)
SCREEN
RUNNING TIME
24-hours / day
BROADCAST DATES
October 18th-25th
SCREEN CONTENT
Fashion week content, scheduling, information and a select number of advertising
packages.
DAILY TRAFFIC FIGURES Screen 1: 104,000 / day Screen 2: 97,000 / day Screen 3: 60,000 / day TOTAL: 2 million
KEY FACTS
It’s hot off the rack and they are ready to strut their stuff down the
catwalk. Fashion’s crème de la crème will soon be taking
Toronto by storm.
The Fashion Design Council of Canada (FDCC) is once again organizing L’Oreal’s
Fashion Week where models will be prêt-a-porter Canada's most coveted
designer fashions such as Rudsak, Mackage and Andy The Anh. Robin Kay, the
leading mannequin behind the entire event explains that her mission is to “brand
fashion in Canada” and
recognize Canadian talent while making others aware of the Canadian fashion
design industry.
This year’s fashionable couture house is located in Toronto, Canada
and will take place between October 20th and the 25th. Eye
Candy®Media jumped
in the hot seat and has secured three screens in prominent locations in downtown
Toronto;
(1) Yonge & Eglinton,
(2) Yonge & Adelaide and
(3)
John & Richmond.
The city will be monopolized with fashion enthusiasts
hoping to catch a glimpse of the latest Fall/Winter trends of the year, thus
creating a perfect opportunity to showcase your commercial spot.
We are offering 576 x 30 second spots which will air once an hour, 24 hours
a day for 8 days. In an era where it’s not about how you act but what
you wear, you will give millions of the best dressed people a chance to see
your commercial, taking your own personal industry to new heights.
There is no doubt, L’Oreal’s Fashion Week will be a collaborative
collective of designers, models and fashion talent from Canada's aboriginal
community but underneath it all, it’s a time where consumers want to
slip on their fringes, beads and bows and feel luxurious and sexy. Cost becomes
less important.
Happiness becomes priceless.
Have your goods and services pose for the camera where millions of the most
important critics will take note; your clients.
Take center stage on our 3
screens at the biggest Fashion Week in Canada.