press release


     
     
     

 
   
 
Lights, camera, action
 
  Released: Friday, October 3, 2008, 19.10PM

 
 
Tools
 

  EVENT DETAILS  
 
   
   
   
   
 
 
EVENT DATE
October 20th -25th, 2008

SCREEN LOCATIO/SIZE
Toronto, Ontario (Canada)
Screen 1: Yonge & Eglinton (6ft. x 11 ft.)
Screen 2: Yonge & Adelaide (6 ft. x 8 ft.)
Screen 3: John & Richmond (6 ft. x 8 ft)

SCREEN RUNNING TIME
24-hours / day

BROADCAST DATES
October 18th-25th

SCREEN CONTENT
Fashion week content, scheduling, information and a select number of advertising packages.

DAILY TRAFFIC FIGURES
Screen 1: 104,000 / day
Screen 2: 97,000 / day
Screen 3: 60,000 / day
TOTAL: 2 million

KEY FACTS


It’s hot off the rack and they are ready to strut their stuff down the catwalk. Fashion’s crème de la crème will soon be taking Toronto by storm.

The Fashion Design Council of Canada (FDCC) is once again organizing L’Oreal’s Fashion Week where models will be prêt-a-porter Canada's most coveted designer fashions such as Rudsak, Mackage and Andy The Anh. Robin Kay, the leading mannequin behind the entire event explains that her mission is to “brand fashion in Canada” and recognize Canadian talent while making others aware of the Canadian fashion design industry.

This year’s fashionable couture house is located in Toronto, Canada and will take place between October 20th and the 25th. Eye Candy® Media jumped in the hot seat and has secured three screens in prominent locations in downtown Toronto;
(1) Yonge & Eglinton,
(2) Yonge & Adelaide and
(3) John & Richmond.

The city will be monopolized with fashion enthusiasts hoping to catch a glimpse of the latest Fall/Winter trends of the year, thus creating a perfect opportunity to showcase your commercial spot.

We are offering 576 x 30 second spots which will air once an hour, 24 hours a day for 8 days. In an era where it’s not about how you act but what you wear, you will give millions of the best dressed people a chance to see your commercial, taking your own personal industry to new heights.

There is no doubt, L’Oreal’s Fashion Week will be a collaborative collective of designers, models and fashion talent from Canada's aboriginal community but underneath it all, it’s a time where consumers want to slip on their fringes, beads and bows and feel luxurious and sexy. Cost becomes less important.
Happiness becomes priceless.

Have your goods and services pose for the camera where millions of the most important critics will take note; your clients.

Take center stage on our 3 screens at the biggest Fashion Week in Canada.

eye candy® media

 
 
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