Top
o' the mornin' to
you, boys and girls!!
EVENT
DATE
March 11th – 17th,
2007
SCREEN
LOCATION
New York City
(in front of Madison
Square Garden & on
top of Pennsylvania
Station)
SCREEN
SIZE
40 m² in full color & motion
BROADCAST
DATE
March 11 – 17, 2007
BROADCAST
TIMES
5:30 am to 1:30 am
DAILY
TRAFFIC FIGURES
1.5 million /
day x 7 days = 10.5
million
SCREEN
CONTENT
Sport
content, event information & a
select number of advertising
campaigns
STANDARD
PACKAGE
140 x 15 second
commercial spots
This St-Patty’s
Day, while chasing
the leprechaun
to the end of the
rainbow make sure
to make a pit stop
at one of New York’s
City’s greatest
venue, Madison
Square Garden.
While the Irish
and the big apple
at large, take
the streets to
celebrate with
green beer, they
will also be marching
towards the 246th
consecutive St-Patrick’s
Day Parade.
In order to get
there, festival
goers, tourists
and locals will
be crossing paths
with one of the
world’s most
famous arena, namely
MSG.
Eye Candy has
been working closely
with the organizers
of the MSG screen
since Thanksgiving.
Between the period
of March 11th – 17th,
the 40m² screen
in full color and
motion, will be
viewed by approximately
1.5 million people
per day, consisting
of pedestrians
passing by, commuters
getting on and
off Penn station
and drivers driving
past.
Not to mention,
the screen is positioned
right in front
of the 125-year-old
venue, MSG which
can hold up to
19,763 people who
attend sporting
events like the
Knicks and Rangers
games as well as
concert events
such as the upcoming
Elton John and
Christina Aguilera.
In total, approximately
10.5 million people
will see the screen
and catch a glimpse
of its content
during this 7 day
period.
Eye
Candy will
be airing advertising
packages consisting
of 140 x 15 second
commercial spots.
So…rather
than chasing
the pot of gold
at the end of
the rainbow,
catch the opportunity
for millions
to see your commercial
spot, find a
shamrock and
may the luck
of the Irish
be with you.
eye
candy® media
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