SCREEN LOCATION

SCREEN RUNNING TIME
29th July - 5pm - Midnight - 5 hours
30th July - 11am - Midnight - 11 hours

PACKAGE
80 X 15 second spots over 2 days

PEDESTRIAN TRAFFIC FIGURES
TOTAL = 1,000,000 (Over 2 days)

IMPORTANT BULLIT POINTS ABOUT THE EVENT

The largest summer party in Europe
29 July 2005 Warming Up City centre, Rotterdam
30 July 2005 Street Parade City centre, Rotterdam
30 July 2005 La Noche Grande Cruise Terminal, Rotterdam

Introduction
In 2004 Summer Carnival celebrated its 20th birthday together with almost 1 million visitors. The most colourful event of the Netherlands has begun in 1984 as a Caribbean initiative, but has grown in the past years to a multicultural event where more than 20 different cultures were presented. The cultural, artistic and public value of Summer Carnival has not remained unnoticed: the past years Summer Carnival has been rewarded with the Prince Claus Award (2001) and the SponsorRing (2002). Two important Dutch rewards for the best cultural events of the country.


Street parade
Date: 30 July 2005
Time: 13.00 – 19.00 hour
Entrance: Free
Location: Centre Rotterdam
Expected number of visitors: 1,000,000
The heart of Summer carnival is the unique street parade. In a Caribbean parade of 2 kilometres, the Queens, the colourful dressed groups, individual participants, lavish floats and the music vehicles drive across the city centre of Rotterdam. A number of centuries of Caribbean culture pass by in a few hours. During the presentations, the groups and individual participants from different continents compete with each other for the public attention. Some 3000 costumed dancers, percussionists, and gorgeous performers atop of floats all move in choreographed harmony to the non-stop Caribbean rhythms. The public attention for the street parade is big: in 2004 the street parade has attracted some 1,000,000 spectators from within and outside the Netherlands. During the street parade the organization offers in the City Hall excellent occasions for inviting relations.

Details of other events of summer carnival 2005

Warming Up
Date: 29 July 2005
Time: 19.00 hour till 0.00 hour
Entrance: free
Location: City Centre Rotterdam
Number of visitors: 40,000

The street parade will be started on Friday 29 July with the Warming Up/Battle of the Drums. The final of a nationwide Brass Band Competition. The best Brass Band of the Netherlands will be chosen. With DJ’s and a sound system the Warming Up will be completed by a perfect link to the programme of the Summer Carnival. The Warming Up is the right start for the Summer Carnival.

Stage program
Date: 29 and 30 July 2005
Times: 29 July: 19.00 till 0.00 hour, 30 July: 13.00 till 0.00 hour
Entrance: Free
Location: City Centre Rotterdam
Around the street parade there is an extensive stage program on Friday and Saturday.
From the stages the public gets acquainted with various music styles such as Samba, Salsa, Son, Merengue and Tumba.

La Noche Grande del Carnaval
Date: 30 July 2005
Time: 23.00 hour till 05.00 hour
Entrance including all inclusive day programme: € 150, -
Location: Cruise Terminal Rotterdam
Number of visitors: 2,500
In the Cruise Terminal on the Kop van Zuid a splashing show will be organized to end the Summer Carnival. This part of Summer carnival lends itself for the exclusive invitations of clients and relations who will experience the Caribbean music and styles.

Publicity
Summer Carnival spreads an extensive festival magazine nationwide. In the 4 big cities, posters of A0 and A2 size will be spread. During the festival flyers about the events and La Noche Grande del Carnaval will be spread among the audience. Summer Carnival has a good visited website (www.zomercarnaval.nl, 50.000 unique visitors). Summer Carnival works also together with a number regional and national media partners.

Facts & Figures

• Data: 29 and 30 July 2005
• Expected number of visitors: 1,000,000
• street parade with 20 sympathetic nationalities
• 2 km parade
• 3000 participants
• 22 floats
• 31 music vehicles
• 2 stages with international acts
• 4 public stands
• Pre Party, After Party
• Warming Up/ Battle of the Drumswith 40,000 visitors

BACKGROUND

After celebrating carnival had spread virtually throughout the entire world from its origins in Europe, it had developed into a chain of individual identities and forms. Even the German and Dutch forms of carnival strongly diverge from that of the carnival in Nice, in France. The carnival phenomenon took on a character all its own, especially in the Caribbean area. The most famous one is Rio of course, but Trinidad and Tenerife have their own versions too with, artistically, distinctive forms of expression.

Globalisation has resulted in the Caribbean translation of this originally Western cultural expression appearing in a new guise. A noted example of this is Mardi Gras in New Orleans. Europe has also been confronted with this new phenomenon. Best examples of this are Notting Hill Carnival and Summer carnival. An initially Antillean and Aruban occasion, Summer carnival has grown over the years into an event with which many cultures can identify. Nowadays Surinam, Brazil, Cape Verde and Bolivia are among the visible influences. People have come together, giving birth to a new national tradition. Summer carnival has developed its own content and its own artistic profile. There was a fusion of influences between diverse points of the compass and an event was born with a character all its own.

The growth of Summer Carnival, both in size and quality, meant that the city of Rotterdam then embraced the event. Any one thinking of New Orleans thinks of Mardi Gras. Pictures of Summer Carnival are increasingly featured in promotion material for the city of Rotterdam. Everyone is proud of this event. It is festive, colourful, proud and a protest - all at the same time. Its form appeals to a wide audience. Increasingly, the designers of costumes are viewed as artists and the dancers as artistes. Summer Carnival transforms the city centre into the biggest stage in the Netherlands.

The media also perceive Summer Carnival’s attractiveness, so the event is published in newspapers and television far over the Dutch border. Not only in Western Europe, but also in South and North America and Eastern Europe.

In addition to attending to the more visual forms of expression, Summer Carnival also pays careful attention to the presentation of traditional and contemporary music trends. In addition to the 25 live orchestras in the parade, Summer Carnival presents national and international artistes on the stage. In the past, Oscar D’Leon, Gruppo Gale, Kassav, Daniela Mercury, Terra Samba, Issac Delgado were on view. All stars from overseas, and all set to conquer West Europe in the future too. International co-operation is growing every day. Co-operation projects are being developed with groups or organisations.

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