SCREEN SIZE
20 m², Full color, motion & sound

BROADCAST DATE
26th April – 10th May 2007 (15 days)

BROADCAST TIMES
8am – Midnight (16 hours)

SCREEN CONTENT
Exclusive Red Carpet Action, Movie Trailers Highlights reflecting previous day of festival.

Eye Candy will be positioning their giant broadcast screen in the heart of the Embarcadero Center at Justin Herman Plaza, which joins four major transit hubs, large office building, large shopping center (the Embarcardero Center) and the Ferry building, a center for the businessperson during the week, and THE place to be on the weekend the Farmer's Market, an incredibly popular event in town each week that attracts the "foodie" culture.
Eye Candy will also be using their giant screen to broadcast a special chosen feature film to show on three consecutive evening for approximately 60 minutes.  This event would be publicised in the SFIFF 50 mini guide (circ. 250K), programme guide (circ. 10K) and on the event website.

From April 26 to May 10, the San Francisco International Film Festival will become the first film festival in the Americas to turn 50. The organisers are planning to celebrate the historic milestone in style by screening 120 unique programs of the finest in international cinema, playing host to more than 80,000 film lovers and hundreds of filmmakers, journalists and film industry professionals, throwing sensational parties, launching new digital initiatives like International Online, celebrating Bay Area film culture, showcasing new technologies and, all in all, having a blast.

SFIFF 50 will open at the Castro Theatre with Golden Door, a stunning cinematic achievement by Italian director Emanuele Crialese (Respiro, SFIFF 2003). This thoroughly contemporary epic follows a colorful family from a remote Sicilian village as they prepare for and finally embark upon a journey to America in 1913. Charlotte Gainsbourg leads a brilliant cast in this whole new variation on the period coming-to-America genre.

A few days later, SFIFF 50 will present the world premiere of Gary Leva’s Fog City Mavericks, a celebratory documentary tracing the San Francisco Bay Area’s remarkable filmmaking history. Featuring clips from classic films and interviews with local luminaries such as George Lucas, Clint Eastwood, Francis Ford Coppola, Brad Bird, John Lasseter, Philip Kaufman and Walter Murch, this wonderful documentary will be introduced by a star-studded group of mavericks who also will be on hand for a post-screening Q&A.

George Lucas will be the recipient of the one-time-only Irving “Bud” Levin Award which is to be presented at Film Society Awards Night on Thursday 3rd May. For over half a century, SFIFF has presented the best in world cinema. SFIFF50 will honor that tradition while energetically embracing new works, new platforms and new audiences.
The Levin Award, named after the founder of the San Francisco International Film Festival, honors a man who has a deep appreciation for movies as an art form; a strong recognition of the important role that San Francisco plays in the world of art and cinema; a flair for innovation and entrepreneurship; a spirit of adventure and passion for community

The Film Society’s Education Program will be the beneficiary of the gala black-tie fundraiser honoring Lucas as well as the not-yet-announced recipients of the Film Society Directing Award, the Peter J. Owens Award for brilliance in acting and the Kanbar Award for excellence in screenwriting. Nancy Livingston and Fred Levin (the founder’s son) are the chairs of the Film Society Awards Night committee. Irma Levin, Bud’s widow, is a member of the committee. Honorary chairs are Karen and John Diefenbach.

The executive director of the San Francisco Film Society, announced Lucas’s upcoming appearance at the SFIFF50 saying, “Independent and visionary, George Lucas has created characters, films and technologies that have gripped audiences and changed the face of filmmaking, distribution, and licensing. No one is more deserving of the Levin Award for his entrepreneurial acumen, love for the art of cinema and passion for community than George Lucas and we are honored that he has accepted this award.”
George Lucas’s devotion to timeless storytelling has resulted in some of the most successful and beloved films of all time. His dedication to cutting edge innovation has pushed filmmaking techniques into the future throughout his career. His commitment to San Francisco has engendered a vast filmmaking community in the Bay Area.

EMBARCADERO CENTER/ JUSTIN HERMAN PLAZA

Joining four office towers, a shopping center and landscaped public areas, the Embarcadero Center is San Francisco's largest mixed-use complex spanning six blocks in the heart of the city's downtown. Its three interconnected shopping levels feature over 100 shops and restaurants including local independent and internationally recognized retailers, restaurants serving a variety of cuisines in both indoor and al fresco spaces, and a cinema playing first-run art and foreign language films. Embarcadero Center is also frequently host to music festivals, garden shows, and holiday ice skating.

Surrounded by the Hyatt Regency Hotel, Four Embarcadero Center and the Ferry Building across the street, Justin Herman Plaza is a 4.2-acre open space located at the base of Market Street.

Events are held at Justin Herman plaza for the reason that there is space and a large amount of foot traffic comprised of both shoppers (especially on the weekend) and working professionals whose offices are in the area.

In addition to the local businessman and shopper, the Embarcadero Center also houses some of the largest hotels in San Francisco. (Hyatt Regency) and some of the biggest retail chain: Banana Republic, Ann Taylor, Nine West and Gap

Year-round, office workers and tourists are entertained at lunchtime with free jazz, blues and rock concerts on the square. In the summer, lively volleyball games are played in the sand-filled courts on the plaza. The 30-foot-wide Vaillancourt Fountain sounds like a waterfall as 30,000 gallons of water per minute cascade into its reflecting pool. Walkways built into the sculpture allow the curious to walk under and around the waterfalls.

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