EVENT DETAILS

KEY FACTS

• ‘Norrmalms torg’ is right in the middle of the busiest part of Stockholm

• THIS LOCATION WAS A SPECTACULAR SUCCESS FPR THE LAST 2 YEARS

• Its perfect for the high end demographic in Sweden. – That’s why we are using it again this year.

• The Stockholm International Film Festival started in 1990 and is today the leading competitive film festival in northern Europe.

• In 2006 the festival scored an all-time-high with 90.000 visitors, 500 accredited media- and business representatives and over 80 international directors, actors and producers. 160 films were presented from 40 countries.

• The festival operates all year round with monthly screenings of selected films and mini- festivals.

• In 2006 Stockholm Intl. Junior Film Festival was arranged for the sixth time. The Stockholm Int’l Film Festival is the head of Film Stockholm, a regional resource center for film production and a co-funder for short and documentary film.  

BACKGROUND

Eye Candy’s giant 20m² outdoor broadcast screen will be positioned in Norrmalms torg, which is a prominent location right in the middle of the busiest part of the City. Stores like Rolex, Massimo Dutti, Audi, Acne Jeans and Marlboro Classics are situated here.

Eye Candy have worked closely with the organisers of the festival to secure this location and the screen will be visible from three of the streets leading up to the square and will be directly facing Biblioteksgatan  - the most fashionable shopping street in Stockholm which leads up to Stureplan.

The area is also known as the entertainment centre of Stockholm: nearby Kungsgatan which hosts 3 cinemas (one of which is an official festival cinema) and many nightclubs are situated around Norrmalmstorg and Stureplan. Communications are excellent with a major bus hub in the square and several metro lines’ stations nearby.

The Stockholm International Film Festival is one of northern Europe’s foremost film festivals and is in constant motion. The aim of the festival from the very outset in 1990 has remained the same: to show innovative films by non-established directors whilst at the same time drawing attention to certain already known filmmakers. In addition to the actual festival a whole range of entertainment is organised throughout the year making the festival unique. The organisers want to give film lovers something to look forward to and because of this they just keep on growing.

HISTORY OF THE FESTIVAL

Back in 1990 the idea for the festival was born by Ignas Scheynius and Kim Klein - two film enthusiasts who felt that Stockholm should have a film festival of international rank.
During Cannes Film Festival a fax went out to Swedish media announcing the first edition of Stockholm International Film Festival would take place the same fall.

A small group of professionals within the film industry along with the assistance of some 200 festival volunteers helped make this first edition of Stockholm International Film Festival become a reality. David Lynchs Wild at Heart opened the Festival at Astoria that also served as the main theatre for the festival where the ceremonies were held. During 4 days in November a total of 45 films were screened.
Each year the festival's organization has expanded until it reached its current state of an all year around festival with outdoor screenings during summertime, imports, distribution venues and monthly membership screenings. In only a few years the program had grown to 100 films and in 2006 the number had reached beyond 170.

In the past 17 years close to some 2000 movies from all over the world has been screened at the Festival and celebrated guests like Dennis Hopper, Lauren Bacall, Gena Rowlands, Ang Lee, David Cronenberg, Roman Polanski, Terry Gilliam and Elia Kazan have all attended the Festival.
The Festival is also recognized for its ability to promote and offer a venue for young and unestablished filmmakers. As many as a third of the films selected are made by a debuting director and only directors who have made less than 3 films are selected for the competition.

The aim for Stockholm International Film Festival is to broaden the selection of films in Sweden with creative new films of high quality and offer the visitor an orientation within modern film to stimulate a continuing debate. With seminars, opportunities to meet actors and filmmakers during the face2face along with the extensive catalogue, all means are given to make the film experience come full circle.

eye candy® media