St. Patrick’s Day, is Ireland’s biggest national holiday.
It marks the anniversary of the death of the missionary who became the Patron Saint of Ireland. Through time St. Patrick’s has become the day the whole world is IRISH …or wishes it was!

Every continent in some way holds celebrations. Parades take place in cities such as London, Paris, Rome, Moscow, Beijing, Hong Kong, Singapore and throughout Australasia and the Americas. The three largest parades of recent years have been held in New York, Birmingham and of course DUBLIN.

Because of St. Patrick’s patronage, the celebrations in Dublin have been extended to a week long event called St. Patrick’s Festival, encompassing a spectacular fireworks display, treasure hunt, funfair, open air music and dancing, theatre and of course the traditional parade on the 17th of March.

The Eye Candy screen will be running 13 hours per day during the St. Patrick’s Week.

The citizens of Dublin and tourists alike will be better informed about the many events and facets of Dublin’s greatest holiday week.

SCREEN LOCATION

Temple Bar Square Temple Bar Dublin, Ireland

Eye Candy will operate it’s screen at Temple Bar Square in Temple Bar. Temple Bar is not only Dublin’s cultural quarter, but a lively, bustling and cosmopolitan area in the heart of Dublin City. This 28 acre historic and small business neighbourhood area, boasts a dazzling choice of restaurants, cafes, bars, hotels and shops to suit all tastes all within easy walking distance of Temple Bar’s many cultural centres and galleries.

Temple Bar is now the home to over 500 businesses and over 50 cultural organisations. The area has cultural centres for film, music, theatre, design, visual arts, and children’s cultural activities.

Temple Bar Square is centrally located in the very heart of Temple Bar and is often used for photographic and film shoots as well as many public performances.
This is truly a prime and world class location for this major event … St. Patrick’s Week.

SCREEN

Giant outdoor LED screen with spectacular full colour, audio and perfect video motion.

EYE CANDY EXPOSURE

Eye Candy clients will get direct and immediate exposure to the greatest national celebration of culture in all of Ireland. The following City of Dublin and St. Patrick’s week facts will assure Eye Candy partners of one of the most cost effective media campaigns available.

• Ireland’s Capital and Cultural Center, the City of Dublin has a population of over 1 million.
• St. Patrick’s Festival attendance is over 1.3 million people
• 1 Million of the audience is domestic while 300,000 are visitors
• 31% of the age group is 24 – 35 years, 19 % is 18 – 24 years
• 49% are family groups while 40% are with a group of friends

Ireland is a trade-dependant economy and is one of the fastest growing economies in the developed world. Over the last decade unprecedented economic growth has seen the level of Irish real GDP almost double in size. A recent OECD study found that in terms of GDP per capita, based on current purchasing power parities, Ireland is ranked 4th in the World, with only the U.S., Norway and Luxembourg ranking higher. One more major reason for Eye Candy clients to be with us in Dublin…

A Hundred Thousand Welcomes...


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