SCREEN SIZE
Screen 1: 20m² - full color, motion & sound
Screen 2: 20m² - full color, motion & sound

BROADCAST DATES
1st – 4th February 2007

BROADCAST TIMES
11am – 5am (18 hours)

SCREEN CONTENT

PACKAGE

PEDESTRIAN FIGURES
300,000 (entire duration of the event)
Breakdown
150, 000 – super bowl
30,000 per day South Beach x 4 days = 120,000
30,000 residents

NIKKI BEACH

Located right on the sand of 1st and Ocean, Nikki Beach Miami has become a landmark for the ultimate parties, celebrations, and entertainment in Miami South Beach.  Known internationally as the “Sexiest Place on Earth,” Nikki Beach Miami lives up to it’s reputation as a party playground for jet-setters, celebrities, VIP’s, guests and visitors alike. 

A day at Nikki Beach Miami can be as relaxing or wild as one wishes, with large white linen chaises and low plush beds scattered across the beachfront property for prime sunbathing and socializing.  Raised opium beds are nestled between palm trees are perfect for some private lounging, and oversized trademark teepees add to the charm and character of Nikki Beach. 

High Season (January-March) and weekends bring out the party crowd, as resident DJ’s spin the best and latest in international house and dance music from an outdoor cabana-esque booth.  As the mass of people dance around the beach, costumed performers entertain the crowd, pitchers of mojitos flow freely, and VIP partiers spray the revelers with champagne, it becomes quite obvious why Nikki Beach in Miami has became an international phenomenon that cannot be beat

ABOUT SOUTH BEACH MIAMI

Gaining popularity in the 80’s through the hit television show Miami Vice with actor Don Johnson and around the same time a photographer ventured onto the top of one of Ocean Drive's Art Deco hotels for a Calvin Klein "Obsession" photo shoot. Both events helped renew interest in South Beach and it soon became the destination of choice for fashion shoots and films. Sharon Stone, Sylvester Stallone, Wesley Snipes, Marisa Tomei, Angelica Houston, Arnold Schwarzenegger, James Woods, Jamie Lee Curtis, Whitney Houston, Kevin Costner and Sean Connery have all appeared in films shot in Miami in recent years. Fashion and commercial photo shoots are commonplace throughout South Beach.

Locally referred to as “SOBE,” it is the section of Miami Beach that stretches across the lower 23 blocks of the island from 1st Street to 23rd.  As a major international destination for entertainment, art and culture, tourists from around the world flock to South Beach Miami to stroll down Ocean Drive, dine at a Cuban café, sunbathe (top optional) on one of the beautiful light sand beaches, and party until dawn at one of the many famous clubs and party scenes of South Beach Miami.

Today, South Beach Miami has much to offer guests, visitors and locals alike, with a variety of outdoor cafes, designer shops, exquisite hotels, and beach chic fun.  Bicycles and walking are the preferred form of transportation, while boating, jet-skiing and other water activities are readily available at several ocean front locations.  Take a stroll down Lincoln Road at South Beach —A famous destination for dining and shopping that leads straight to Ocean Drive, the most notorious and fashionable street in Miami.  Washington and Collins Avenue feature the most prominent night clubs, lounges and bars that welcome South Beach’s most beautiful and elite, with a reputation for having a discretionary eye.

Super Bowl XLI – Dolphin Stadium South Florida

Miami is a popular vacation spot in early February. But for two NFL teams, their trip to South Florida will be all business when they meet in Super Bowl XLI on Feb. 4, 2007
As the Super Bowl is poised to return to sunny South Florida for the ninth time in 2007, the game and the festivities surrounding it will reflect its storied past in the locale but also show America how the area has grown since its last Super Bowl in 1999.
South Florida, of course, has a proud history of hosting sensational Super Bowl matches
There was Super Bowl III, in which Joe Namath and the AFL New York Jets shocked the Baltimore Colts. Or Super Bowl XXIII, in which San Francisco 49ers quarterback Joe Montana connected with John Taylor for the winning, come-from-behind, last-minute touchdown against the Cincinnati Bengals.
Those kinds of moments are exhibitive of the theme of the 2006 NFL season -- "One Game. One Dream." "One Game" is the game of football itself, and the game that each team plays each week. As the NFL playoffs beckon, it truly is one game that keeps the "Dream" alive -- Super Bowl XLI.
When its teams and their fans arrive for the game, they will see the excitement that bubbles throughout the region.

In keeping with the NFL's 2006 theme, South Florida remains a dream destination for many fans and visitors.

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