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ATP ALLIANZ SWISS OPEN 2007
DATE: July 7-15, 2007
LOCATION: Gstaad, Switzerland
 
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  Eye Candy returns to Switzerland for the biggest tennis event in the country and one of the biggest in the world: the Swiss Open!  
  Released: Thursday, June 7. 2007, 05:52PM  
 
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  EVENT DETAILS VIDEO  
LOCATION
Gstaad, Switzerland

DATE
7th - 15th July 2007

   

SCREEN LOCATIONS
Above entrance to Roy Emerson Arena (Centre court)

SCREEN SIZE
12 sqm

BROADCAST DATES
7TH- 15th July 2007

BROADCAST TIMES
8am - 7pm (Daily)

SCREEN CONTENT
Live action from the Tournament

ADVERTISING PACKAGES
99 x 15 sec spots - Commercial shown 1 time per hour
11 hours a day for 9 days




Eye Candy
Media will be positioning a giant led screen above the entrance to Roy Emerson Area (Centre Court).
In addition, we will also be placing 50 plasma screens in and around the VIP and Corporate Hospitality areas showing all the tournament action. Plus, live coverage will be broadcasted locally to the hotels and homes in Gstaad adding 4,000 more households.

HISTORY OF THE TOURNAMENT

ALLIANZ SUISSE OPEN - TENNIS SINCE 1915

The Allianz Suisse Open celebrates its 91th birthday in 2007 . "Reinvent yourself", this is the slogan of the traditional event. The Allianz Suisse Open ranks today among the three largest sporting events in Switzerland.
In its beginnings the tournament took place on the courts of the Palace Hotel.
Then the event moved from the courts lying highly over the village down into the heart of Gstaad.

In 1937 the event was named "International Tennis Championships of Switzerland". Koebi Hermenjat, today's Tournament Director, participated in the event at the tender age of 11 years as a ball boy, later took over the role of linesman and finally participated as a player in the 50s. Since 1968 he has been the Tournament Director. The Allianz Suisse Open has already welcomed many celebrities: Boris Becker, Michael Stich, Sergi Bruguera, Pat Rafter, Carlos Moya, Alex Corretja, Albert Costa and of course last but not least Roger Federer, who have all made their appearances at the tournament in Gstaad.

Probably the most beautiful day in his career as Tournament Director was July 11, 2004. On this day the first Swiss since 1980 won the title in Gstaad . Roger Federer won the Allianz Suisse Open Gstaad and the first tournament in his own country.

91 YEARS IN MOTION

The Allianz Suisse Open Gstaad is known to its patrons for its friendly and exclusive atmosphere. The longstanding tradition preceding the present event is a guarantee that the numerous spectators and guests as well as the great tennis players feel at home in Gstaad.

The unique setting of this mountain resort in addition to the one-of-a-kind conditions for the tennis pros makes the Allianz Suisse Open Gstaad a very special event for anyone present. Tradition and innovation are the keys to success for the organizers. The Allianz Suisse Open Gstaad will be celebrating its 91th anniversary this year. Join the celebration from July 7 - 15, 2007!

SPECIAL EVENTS

SOUNDSTAGE
From Wednesday on, there will also be action next to the court. Musical entertainment is provided on the SoundStage from Wednesday until Saturday. After the last game of the day various bands play in "Köbis". "Anshelle", a lady with a tremendous voice will start the SoundStage program on the Ladies' Day (www.anshelle.ch). On Thursday, the band "BlueBird" will provide hot rhythms and on Friday, the "look-alikes" play their wide range of songs. On Saturday, "Take This" (www.takethis.ch) will finally make the every last person dance. As you can see entertainment is provided after an exciting day of tennis.

CHARITY

Since 2003 the Allianz Suisse Open Gstaad has set the goal to donate money every year for a good purpose. In 2003 funds from the qualifying and exhibition on Sunday were donated to the Theodora foundation. Last summer, UNICEF received money for their project "Sport In A Box" from the qualifying and exhibition Sunday as well as from several rackets which were sold by eBay. Also in 2006 the Allianz Suisse Open wants to donate money to a good cause in supporting the "Little Dream Foundation".

EXHIBITION

For a short period of time on Qualifying-Sunday, the world is turned up side down in the Roy Emerson Arena . The on-court battle is put to the background while entertainment, shows and fun take center stage. Tennis players and show business stars provide plenty of entertainment.

Eye Candy continues to set new standards in event marketing.

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