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LOCATION
Gstaad, Switzerland
DATE
7th - 15th July 2007
SCREEN LOCATIONS
Above entrance to Roy Emerson Arena (Centre court)
SCREEN SIZE
12 sqm
BROADCAST DATES
7TH- 15th July 2007
BROADCAST TIMES
8am - 7pm (Daily)
SCREEN CONTENT
Live action from the Tournament
ADVERTISING PACKAGES
99 x 15 sec spots - Commercial shown 1 time per hour
11 hours a day
for 9 days |
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Eye Candy Media will be positioning
a giant led screen above the entrance to Roy Emerson Area (Centre Court).
In addition,
we will also be
placing 50 plasma screens
in and around the VIP and Corporate
Hospitality areas showing all the tournament
action. Plus, live coverage will be
broadcasted locally to the hotels and
homes in Gstaad adding 4,000 more households.
HISTORY OF THE TOURNAMENT
ALLIANZ SUISSE OPEN - TENNIS SINCE 1915
The Allianz Suisse Open celebrates its 91th birthday in 2007 . "Reinvent
yourself", this is the slogan of the traditional event. The Allianz Suisse
Open ranks today among the three largest sporting events in Switzerland.
In
its beginnings the tournament took
place on the courts of the Palace Hotel.
Then the event moved from the courts
lying highly over the village down into the heart of Gstaad.
In 1937 the event was named "International Tennis Championships of Switzerland".
Koebi Hermenjat, today's Tournament Director, participated in the event at
the tender age of 11 years as a ball boy, later took over the role of linesman
and finally participated as a player in the 50s. Since 1968 he has been the
Tournament Director. The Allianz Suisse Open has already welcomed many celebrities:
Boris Becker, Michael Stich, Sergi Bruguera, Pat Rafter, Carlos Moya, Alex
Corretja, Albert Costa and of course last but not least Roger Federer, who
have all made their appearances at the tournament in Gstaad.
Probably the most beautiful day in his career as Tournament Director was
July 11, 2004. On this day the first Swiss since 1980 won the title in Gstaad
. Roger Federer won the Allianz Suisse Open Gstaad and the first tournament
in his own country.
91 YEARS IN MOTION
The Allianz Suisse Open Gstaad is known to its patrons for its friendly and
exclusive atmosphere. The longstanding tradition preceding the present event
is a guarantee that the numerous spectators and guests as well as the great
tennis players feel at home in Gstaad.
The unique setting of this mountain
resort in addition to the one-of-a-kind conditions for the tennis pros makes
the Allianz Suisse Open Gstaad a very special event for anyone present. Tradition
and innovation are the keys to success for the organizers. The Allianz Suisse
Open Gstaad will be celebrating its 91th anniversary this year. Join the celebration
from July 7 - 15, 2007!
SPECIAL EVENTS
SOUNDSTAGE
From Wednesday on, there will also be action next to the court. Musical entertainment
is provided on the SoundStage from Wednesday until Saturday. After the last
game of the day various bands play in "Köbis". "Anshelle",
a lady with a tremendous voice will start the SoundStage program on the Ladies'
Day (www.anshelle.ch). On Thursday, the band "BlueBird" will provide
hot rhythms and on Friday, the "look-alikes" play their wide range
of songs. On Saturday, "Take This" (www.takethis.ch) will finally make the every last person dance. As you can
see entertainment is provided after an exciting day of tennis.
CHARITY
Since 2003 the Allianz Suisse Open Gstaad has set the goal to donate money
every year for a good purpose. In 2003 funds from the qualifying and exhibition
on Sunday were donated to the Theodora foundation. Last summer, UNICEF received
money for their project "Sport In A Box" from the qualifying and
exhibition Sunday as well as from several rackets which were sold by eBay.
Also in 2006 the Allianz Suisse Open wants to donate money to a good cause
in supporting the "Little Dream Foundation".
EXHIBITION
For a short period of time on Qualifying-Sunday, the world is turned up side
down in the Roy Emerson Arena . The on-court battle is put to the background
while entertainment, shows and fun take center stage. Tennis players and show
business stars provide plenty of entertainment.
Eye Candy continues
to set new
standards in event marketing.
eye
candy® media
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