EVENT DETAILS   EVENT LOCATION Vancouver, BC, Canada 494 Railway street EVENT DATE November 3 - 8, 2009 SCREEN LOCATION Corner of Georgia and Granville, outside Sears at Pacific Centre Mall SCREEN SIZE 12 square meters full motion & sound SCREEN RUNNING TIME 11am-11PM SCREEN CONTENT Catwalks, information, highlights and designer interviews NUMBER OF SPECTATORS 500,000 consumers PACKAGE 1 x 30 sec spot per hour for 7 days TOTAL: 12 spots per day x 7 days=84 spots   EVENT DETAILS VIDEO

ABOUT THE VANCOUVER FASHION WEEK

One of the biggest fashion happenings on the West Coast!

For 13 seasons Vancouver Fashion Week (VFW) has been an attraction for designers from around the world, delivering a multicultural and diverse fashion experience. Recognized as a global platform for designers and sponsors, VFW has become the West coast’s most prestigious event, attracting an audience of approximately 15,000(+).

Now celebrating its 9th year, VFW has established itself as a highly successful and widely recognized event, providing a forum to nurture and celebrate the fashion industry in Vancouver. In recent years, VFW has featured internationally acclaimed designers such as Versace, Parasuco, Rocawear, Ecko, Anna Sui, Lauren Vidal and Turnover in addition to emerging designers, such as Cherry Melaney, Frost Sportiva and Helen Lee.

In the upcoming season, VFW is proud to focus on areas of fashion which we know are presently a significant part of the industry in Vancouver. These areas include street wear, eco-friendly fashions and aboriginal designs.

A distinctive style not to be confused with hip hop fashion is street wear. Street wear is youth; it is a retro 80s look inspired by the sneaker culture and hipsters on New York’s Lower East Side. Street wear is a huge trend in Vancouver as well as Whistler.

Vancouver is known for its underground street wear and cool culture; recognizing Vancouver’s street wear presence, VFW will shine the spotlight on talented local and international designers by dedicating a whole day to showcasing their innovative designs. New York hipsters may have birthed the street wear culture, but it was the fashion innovators of Vancouver who perfected it. Sustainable fashion is a part of the growing design philosophy.

Environmentalism in the fashion industry began through a percentage of sales being donated to a charitable cause. Today fashion designers are reducing impacts at the source by making conscious decisions to use more environmentally friendly materials and socially responsible methods in clothing preparation. Vancouver Fashion Week is proud to partner with these designers to support the growth of this green trend and will persistently look to further the practice of a sustainable lifestyle.

Aboriginal designers represent the First Nations - the original inhabitants of Vancouver, so it is important for VFW to recognize the rich culture and history of this community. VFW takes pride in showcasing the distinct heritage we have as Canadians through today’s fashion. In past seasons aboriginal designers included Shannon Kilroy, Pam Baker and D’Arcy Moses.

VFW has continued to build an international presence through worldwide media coverage and provides unrivalled exposure for designers, sponsors, and models.VFW is a unique opportunity unlike any other in Western Canada that we hope you will be a part of. Eye Candy Media Inc. in collaboration with VFW invites you to join us this November 3rd to 8th, 2009 for the biggest fashion event on the West Coast.

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