Eye Candy returns
to Italy with its global outdoor giant screen media concept
to the oldest film event on the planet – the Venice
International Film Festival.
PROJECT SUMMARY
For 62 years, the Venice
International Film Festival has brought movie stars, moguls, and the media to
the Lido, the narrow resort island that separates the Venetian Lagoon from the
Adriatic Sea.
Venice is even more important as a launch pad for Europe's fall movie season.
The festival extends the peak summer season by 10 days.
What makes the "Mostra" different from other festivals?
Federico Fellini once said that for a film director, "entering the Film Palace of the Venice Film Festival, was like passing a final exam." This is the place where film festivals were invented. The Mostra, inaugurated in 1932, is the oldest festival in the world and as part of the Biennale of Venice of course is renowned for its particular sensitivity to film as an Art. Besides this it is ideally scheduled to open the fall theatrical season with the prestigious setting offered by the surrounding town of Venice with its century-long history.
MEDIA ATTENTION?
Some 3000 journalists, film critics, radio and television reporters are attending the Mostra and have privileged access to all the screenings. A film presented at the Mostra attracts world attention.
The Mostra has long been an exclusive launching pad for the work of new filmmakers as well as for accomplished personalities of the 7th Art.
GIANT SCREEN PENETRATION
Eye Candy will be building a giant screen at
the heart of the festival grounds, right next to the red carpet action!
| DETAILS OF SCREEN SIZE & LOCATION |
GIANT OUTDOOR LED SCREEN (20 square meters)
SCREEN 1 –
Location in between The Palazzo del Cinema & Palazzo del Casino -
Next to
RED CARPET ACTION |
EYE CANDY EXPOSURE
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Eye Candy Clients will get direct exposure to the heart of the international film industry. The worlds media is focussed on this event all year long. Film fans world-wide, wait for this event to see what the next international blockbuster and Oscar winning movies are coming from.
Eye Candy have have chosen the best location to promote its partners.
The screen will reach absolutely every person that is present at the festival.
Commercial Screen details:
- The giant screen (20 square meters) in front of the Palazzo del Casino can be seen from all public locations of the festival.
See picture
The Palazzo del Casino will have film screenings, press conferences and industry competitions as well as the official accreditation and registration area.
Thus being visited by everybody!
Furthermore, the official restaurant for the festival is located in this building and this is the only official restaurant in the entire festival. Therefore it is full from beginning to end.
The [giant screen] presence will promote Eye Candy clients in a spectacular multimedia format to the worlds film fans and industry professionals. This presence is invaluable in today’s fast moving brand environment.
Eye Candy takes giant screen media marketing
through to the ultimate in screen environments.
LA BIENNALE – THE 62nd VENICE INTERNATIONAL FILM FESTIVAL.
eye candy™ media
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